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THE Small Business Expert Blog

Is your state in the top 10 for online business friendliness?

Almost every week we see a new article with a headline like “10 best cities for startups” or “10 most business-friendly states.” Frontier Communications, the digital, long distance, cable TV, and Internet service provider, just released their “Top 10” list and it has a specific focus that makes it interesting: 10 Friendliest States for Online […]

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Enhance your success: Take your dog to work.

Today is Take Your Dog to Work Day.  The annual event was founded by Pet Sitters International to encourage employers to consider the benefits of pets in the workplace. Head over to their website and you’ll find a downloadable action pack that gives you a ton of background, great ways to convince people of the […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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Why likeable social media is crucial to your success and what to do about it

Quick question: What do you feel when you see those “sponsored” posts in your Facebook news feed? Granted, some may interest you, but aren’t most of them a bit of a turnoff? Further, I don’t think I’m going out on a limb to say that most of us don’t really like them. The likeability factor […]

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What generational online habits mean for your small business

Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check […]

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This week in small business: The economy under a microscope

There are several ways to look at the economy. Is it strong? Is it circular? Are gigs starting to dominate? Those are three of the topics explored this week. And, as usual, you’ll also find a lot of great leadership, management, and marketing advice in our collection of curated content. Politics, government, and the economy […]

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Is Retail Dead? Convenience Could be the Competitive Edge to Online Sales.

I’ve watched the percentage of online sales accelerate while at the same time brick and mortar locations are dropping like flies. Business news outlets report almost daily on more store closings and it makes one question whether the retail landscape has changed forever. As they say, it’s not over until the fat lady sings, but […]

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How to use ROBS to get a financial advantage for your business

This is a sponsored post written by me on behalf of 401(k) Business Financing for IZEA. All opinions are 100% mine. The relationship between startups and banks is – more often than not – a tenuous and uneasy one. While many business owners view banks as “too big to fail,” thousands of those same entrepreneurs wanting to […]

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Follow the four compass points for paths that lead to growth

Have you considered all your options for growing sales? You can think of the growth paths as points on a compass: North: Expand by adding higher priced offerings. South: Expand by offering a lower priced, entry-level offering. East: Expand your territory geographically. West: Expand your territory through exploration. Adding higher priced products or services In […]

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The essentials: Understanding the difference between sales and marketing

It’s important to understand the difference between sales and marketing and it’s even more important to understand that you need to be doing both marketing and selling at the same time. That may seem like a “no-brainer,” but in a small business it’s often the same person or people who are responsible for both sales […]

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