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THE Small Business Expert Blog

Wonder Why So Many Women Are Smiling? They Are Entrepreneurs.

Okay, I know this is going to put legions of self-help authors who target the female audience out of business, but there is one simple key to happiness: be a successful women entrepreneur. Babson College and Baruch College’s 2013 Global Entrepreneurship Monitor (GEM) US Report, makes it abundantly clear that established female business owners are enjoying […]

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Mothers of Invention: Finding Inspiration in Brilliant, Creative Women

  Solomon, who is credited with being the wisest man ever, wrote this in the first chapter of Ecclesiastes: “There is nothing new under the sun.” That may be poetically true, but it’s patently false – and I’m using the word “patent” here in the literal sense of issuing patents. New ones are being granted […]

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Women’s History Month Tribute to Pioneering Entrepreneur: My Mother!

As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.

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How long does it take content marketing to work? Here’s your answer!

One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]

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How to make benign neglect work for you!

The other day one of the morning shows did a segment on men’s socks, an area of commerce which has seen little change over the years. Until recently, men’s socks came in three styles: boring, dull, and bland. The last major innovation to push the “sock envelope” was the Argile sock, and the invention of […]

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When good intentions go bad: The impacts of minimum wage hikes

There’s something business owners, consumers, and politicians need to understand: Basic laws of economics and human nature cannot be ignored or legislated out of existence. An example of this is playing out in front of us right now. For several years, activists have been clamoring for a higher minimum wage. The push is to make […]

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This week in small business: Secret weapons, 20 questions, and talking to Alexa…

This week we have a secret weapon for business success, how to tell the real digital marketing pros, tax tips for the gig economy worker, and much more to enhance your competitive edge. Leadership, management, and productivity Matt Hunckler makes a strong case that emotional intelligence could be the “secret weapon” for your success in […]

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Create a Competitive Edge With the Right People

Right now, no matter the type of business you’re in, or the size of your organization, your company is at risk of becoming irrelevant. Why? Business owners and leaders get stuck in their current business models and fail to keep pace with changing markets. How do you avoid this pitfall to protect your business and […]

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Don’t pay the psychological price of being the ‘low-price leader’

I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher margins that accompany these higher prices. Usually, when we discuss niche marketing and pricing pressures, we think about […]

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The incredible recent growth of Facebook and what it means for small business

Hold on to your figurative hats: more than 50 percent of all Americans check Facebook every day. Here’s how I got that number. According to the most recent Pew Research Center Social Media Update, 68 percent of all Americans use Facebook, and of those, 76 percent are on the popular social media platform at least […]

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