Skip to content

THE Small Business Expert Blog

Bring Simplicity to Your Small Business

I was reviewing a calendar of various “special days” recently and I noted that a few weeks ago it was “National Simplicity Day.” I guess things were a bit too hectic in my life to notice it at the time… Sorry. Generally, I load these pages up with things you need to do to push […]

Continue Reading: Bring Simplicity to Your Small Business →

This week in small business: Harsh truths, sweet fragrances, and sound advice

Jo Malone’s fragrance company story passes the smell test, Joleena Louis recommends a prenup, and Jessika Phillips gives delivers some harsh marketing truths in this week’s collection of curated content. Dig in! Leadership, management, and productivity If you’re a local merchant, you need to read what Jia Wertz has to say about the long-term impact […]

Continue Reading: This week in small business: Harsh truths, sweet fragrances, and sound advice →

How to get a great ‘startup’ education fast and cheap

It doesn’t matter what kind of education you’ve had when you start a new job, some 90 percent of the information and skills you’ll need to be successful will come from hands-on experience. This is one of the biggest reasons I encourage people to start their own business. They will acquire skills more quickly through […]

Continue Reading: How to get a great ‘startup’ education fast and cheap →

My SEO secret: Evergreen lists

A blog is the utility player in a successful website. Here are just a few of the major roles a good blog plays: It boosts search engine optimization. It builds relationships with customers and prospects. It pairs nicely with your social media marketing program. It establishes your authority. Those are some of the benefits of […]

Continue Reading: My SEO secret: Evergreen lists →

Thinking startup? Consider these three special U.S. states

People migrate to where the jobs are. Similarly, it’s generally a wise strategy for entrepreneurs to migrate to where it’s easiest to found a business. If that’s true, what should you be looking for? I suggest that you want a state with a good overall climate for business where you can easily find banks willing […]

Continue Reading: Thinking startup? Consider these three special U.S. states →

Explore the ‘unknown’ to propel your small business forward

Trial lawyers have an old rule: Don’t ask any question you don’t know the answer to. It’s good advice when you have a witness on the stand, but the opposite advice is better for small business owners: Ask the questions that you don’t know the answer to. One of the biggest ways to improve your […]

Continue Reading: Explore the ‘unknown’ to propel your small business forward →

Provide a home service? Discover how local search and marketing is rapidly changing

Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]

Continue Reading: Provide a home service? Discover how local search and marketing is rapidly changing →

For success today, take a page out of the Philadelphia Opera’s songbook

Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get immediate feedback on their successes and failures: How many rear ends were in the seats? Further, some are […]

Continue Reading: For success today, take a page out of the Philadelphia Opera’s songbook →

The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

Continue Reading: The five experts you meet in digital marketing heaven →

3 brainstorming tactics for viral content inspiration

Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]

Continue Reading: 3 brainstorming tactics for viral content inspiration →
  • Sign Up For

  • Search

  • STAY IN TOUCH WITH SUSAN SOLOVIC

  • Add Success Tips to your RSS feed reader or have them sent to your inbox!

    • Facebook
    • Subscribe via Email
  • Stay Connected

    • RSS Feed
    • Pinterest
    • Google Profile
    • Twitter
    • Facebook