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THE Small Business Expert Blog

Does your small business fit one of my stereotypes?

I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to do with ownership, the kind of business, the management style, the community, and probably several more factors I haven’t even […]

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3 ways to improve business relationships over the holidays that will last for years

A) In a relationship. B) It’s complicated. How would your customers describe their relationship status with your business using those familiar Facebook terms? One of the cardinal principles or goals for businesses today, in both retail and B2B organizations, is to establish relationships between themselves and their customers (and employees, I might add). And, just […]

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Will Alexa be your next employee of the month?

Did you hear the news about Amazon’s Alexa? The company is targeting businesses to adopt the popular voice-activated assistant. Frankly, I’m shocked that it’s taken this long – but I’m not surprised that Amazon was the first to come forward in this market. We have been discussing the business adoption of voice assistants like Alexa, […]

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6 key areas for improvement if you want to be the industry leader

Are you a sprinter or a marathoner? It’s one of the most important questions you can ask yourself, because becoming a local or industry leader – and maintaining that position – is like running a marathon. via GIPHY You may sometimes feel that you’re on a treadmill and not making any progress, but that’s simply […]

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3 lesser-known online advertising platforms worth trying

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost Small business owners can use the inspiration of that famous Frost quote and apply it to their approach to business in a variety of ways and I’m sure that […]

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When you see what Dale Carnegie said about fear, you’ll start moving…fast! [Bonus: Free Download]

Are you too fearful to succeed? Fear is the single biggest roadblock that will prevent you from taking risks and without taking risks you can never be an entrepreneur. And, if you think about it, in the final analysis the biggest failure for “entrepreneurs” isn’t a business venture that goes belly up, it’s lacking the […]

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This week in small business: Talk to yourself, stop driving customers away, and price things right

One writer this week thinks digital marketing has flat-lined. I don’t entirely agree, I do know that digital marketing requires more thoughtful planning than it did a few years ago. And, that’s exactly why you need to check out the marketing tips in this batch of curated content. Marketing and sales Uh oh. Andrew Medal […]

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It’s October and time to check your EQ!

October is Emotional Intelligence Awareness Month, which may be news to you if you aren’t 100 percent sure what emotional intelligence is. However, emotional intelligence – or EQ – can be the key to leading your team to a more successful year if you use it correctly…and it is often especially helpful as we enter […]

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The genius of using benefits as a strategic tool for competitive advantage

By Susan Solovic, THE Small Business Expert If you’re a small business owner, staying ahead of recruiting and retaining top talent is one critical way to grow. Yet, when MetLife conducted its most recent Employee Benefit Trends Study (EBTS), it found that only 16 percent of small business owners are planning to change their benefits […]

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This week in small business: How to beat your fears and cash in on a 1-start review

Get your productivity boosted, your hiring strategies improved, and your fears beaten into submission with this week’s collection of excellent business articles from around cyberspace. Leadership, management, and productivity Lauren Liss, who spearheads digital partnerships with companies like U.S. Card, Capital One, Uber, Netflix and others is the subject of this entry in Laura Emily […]

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