Category: THE Small Business Expert Blog

What the Henry Ford – Enzo Ferrari feud teaches us about branding

When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]

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Revealed: Women entrepreneurs’ crowdfunding advantage

Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men. In fact, only about 1.3 percent of startup funding goes to women-owned projects. Since the most in the venture […]

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Why the future ‘ain’t what it used to be’ by the time we get there and what that means for your business

Futurists are always wrong. That’s a rock-solid truth I’ve learned over the years. This is particularly important at our current point in human history because many of our highest profile business leaders have become futurists. This is because many of our highest profile business leaders are also technology leaders, and technological developments prompt envisioning the […]

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How to mold managers that propel your business success

Here’s a shocking fact of U.S. businesses: Leadership training doesn’t typically happen until managers have been on the job for some 10 years. I think it’s easy to understand why this is so. Very often individuals sort of “morph” or evolve into management positions. It can happen several different ways: The organization grows and a […]

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