Skip to content

THE Small Business Expert Blog

4 little-known strategies for creating powerful marketing blog topics

Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you can immediately capture […]

Continue Reading: 4 little-known strategies for creating powerful marketing blog topics →

The Essentials: What is SEO content?

To start answering the question, “What is SEO content?” we need to begin with the most basic and simple answer – anything that can go on a web page – and then start unpacking that answer. Think of what you have seen on the thousands of web pages you’ve viewed over the years. Your list […]

Continue Reading: The Essentials: What is SEO content? →

Answer this one question to find the difference between an entrepreneur and a small business owner

Which would you prefer: To stand back and admire a beautiful wall you had built brick-by-brick, or To imagine what that a beautiful brick wall would look like in an area where the people had never before experienced brick walls? In many important ways, how you respond to that question will embody for you the […]

Continue Reading: Answer this one question to find the difference between an entrepreneur and a small business owner →

Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

Continue Reading: Email marketing graphics: Opposites are attractive →

How to set goals for your employees that lead to success

  I was talking to a young professional the other day and he mentioned that he was signing up for an online course. He explained that it was one of the goals he and his boss agreed on during their last performance review session. The course he was going to take would benefit his work […]

Continue Reading: How to set goals for your employees that lead to success →

They give you a few free square inches, here’s how to make the most of them!

Leveraging a consistent 1-percent edge to outpace the competition means taking advantage of every opportunity you have to further your small business. And in your social media accounts, this requires you to use every tool at hand and one of those tools is your cover photo or cover art. I’ve grabbed some Twitter cover art […]

Continue Reading: They give you a few free square inches, here’s how to make the most of them! →

5 ways to market your Facebook page on a shoestring

Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]

Continue Reading: 5 ways to market your Facebook page on a shoestring →

3 ways to beat small business owner isolation

“One is the loneliest number that you’ll ever do…” Harry Nilsson wrote that lyric and Three Dog Night had a major hit with it in 1969. I think it’s a lyric that speaks strongly to many small business owners. When so much depends on your performance as the owner of your business, it’s easy to […]

Continue Reading: 3 ways to beat small business owner isolation →

Your sales invoice should be valuable tool for your company

I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company logo. But, have you considered how your invoice should be designed in terms of how it looks from a graphics […]

Continue Reading: Your sales invoice should be valuable tool for your company →

4 keys to understanding and leveraging ‘customer panel’ surveys

See if you’ve received any requests that sound like this: We want to give you the chance to play a role in helping us develop and improve our financial products and services. To do so, we invite you to be part of the Chase Customer Panel, which is a group of customers who give us […]

Continue Reading: 4 keys to understanding and leveraging ‘customer panel’ surveys →
  • Sign Up For

  • Search

  • STAY IN TOUCH WITH SUSAN SOLOVIC

  • Add Success Tips to your RSS feed reader or have them sent to your inbox!

    • Facebook
    • Subscribe via Email
  • Stay Connected

    • RSS Feed
    • Pinterest
    • Google Profile
    • Twitter
    • Facebook