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THE Small Business Expert Blog

The genius of using benefits as a strategic tool for competitive advantage

By Susan Solovic, THE Small Business Expert If you’re a small business owner, staying ahead of recruiting and retaining top talent is one critical way to grow. Yet, when MetLife conducted its most recent Employee Benefit Trends Study (EBTS), it found that only 16 percent of small business owners are planning to change their benefits […]

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This week in small business: How to beat your fears and cash in on a 1-start review

Get your productivity boosted, your hiring strategies improved, and your fears beaten into submission with this week’s collection of excellent business articles from around cyberspace. Leadership, management, and productivity Lauren Liss, who spearheads digital partnerships with companies like U.S. Card, Capital One, Uber, Netflix and others is the subject of this entry in Laura Emily […]

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For cost and coverage control, take this online health care tool for a test drive

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. One of the things that has come to light in recent years is how little consumers really understand about health insurance. If you go buy a new car, before you leave […]

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Are you letting your analytics mislead you? Don’t make this common mistake

If you want to get to the important truth, you need to dig more deeply. That wisdom applies to life in general, but it’s especially important in business analytics. With the power of the Internet and all the software that we depend on each day, we are able to access all kinds of “analytics” and […]

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Entrepreneur: Your opening act was a success. What do you have for Act II?

Success in business is a moving target, and today the target is moving more quickly than ever before: Competitors push the target further away. Changes in technology move the target to one side or the other. Consumer preferences and demographics evolve, changing the size and shape of the target. We talk about having a laser-like […]

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Are you striking deals or forming strategic relationships?

Language – if we listen carefully –reveals a lot about the changes happening in society, and business is, of course, an important part of our society. That’s why I was fascinated by a short exchange between an interviewer and the CEO of a company that curates clothing and sells it on a subscription basis over […]

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Are you making this common SEO link building mistake? Here’s the easy fix!

Despite all the changes Google has made in its algorithm over the years, one thing has remained constant: Developing quality backlinks is great for your search engine optimization (SEO). The best way to accomplish this is to publish articles on high quality websites. I get dozens of requests every week from website owners who want […]

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Online health insurance tool eliminates ‘pain points’ and improves cost control, employee loyalty

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. We continue to read about the wrangling over healthcare legislation in Washington D.C. with politicians on both sides of the aisle claiming their ideas will make things better for U.S. workers. […]

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Keys to engaging the perpetually connected customer

We’re surrounded by the cyber-sphere today almost as much as we are surrounded by the air we breathe. And, for many, maintaining a constant connection to this digital reality is almost as important as inhaling and exhaling. While this is true for members of every consumer demographic, it’s especially true for today’s younger consumers…and they’re […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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