If you follow my work, you know that I believe that customers should be treated with dignity and respect, even when they’re wrong (and yes, they can be wrong). But what about when the customer is right and you are wrong? Or when they have a simple request? When it comes to giving in to […]
By Tess Pajaron In an age where information travels faster than ever before, your customers and potential customers are constantly being exposed to advertisements and promotions run by your competitors. If you aren’t adequately touching base with your customers, they may feel inclined to go elsewhere on a whim and start frequenting a rival company. Making […]
By Cliff Ennico “I started a service business earlier this year. I formed a limited liability company (LLC), and I’m the sole owner. Last week I met with an angel investor who is really excited about my idea. He has offered to put $250,000 into my company, some of which I could use to pay […]
By Nicole McCullum Search engine optimization or SEO is the process of optimizing your website to make it easier for your target audience to find you online. This is done by employing key practices that makes it easy for search engines to identify what your website is all about. In general, when a user goes to […]
By Brian Hamilton It’s a simple case of market saturation. When looking for information and advice on starting a business, there’s such a vast abundance of information that it can become very difficult to separate the valuable insight from the noise. Much of the content available can be very useful, when taken in isolation. However, because […]