This will seem like a rant… because it is. I don’t like complaining about specific companies, so I’ll keep that private. What I do like, however, is sharing the lessons we can learn from their mistakes and sometimes customer-abusive decisions. It’s customary for the airlines to expect their customers, also known as their passengers, to […]
By Cliff Ennico “Several friends and I are setting up a local charity to help recent college graduates pay off their student loans. We also intend to lobby our state government to pass laws allowing banks to forgive student loans. We filed with the IRS for tax-exempt status under Section 501(c)(3) of the Internal Revenue […]
By Enda O’ Reilly The way in which we work continues to change year on year. Video conferencing, hot desking and dedicated creativity rooms have all become more prominent in recent years in order to increase productivity and to provide a new approach to how we work. There has also been a drastic increase in the […]
According to a survey by Forrester Research, 40 percent of business and technology decision-makers and influencers said their ability to cross-sell and upsell through eMarketing was below average. Meanwhile, there is evidence that upselling and cross-selling can increase revenues by 10 to 30 percent. There are many ways to upsell that involve complex sales funnels […]
Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought it would be interesting to share the list that we came up with. I’ve identified six main types of customers that just about all types of businesses could […]