Author: Guest Expert

Setting Up Your Company as a Venture, Not a ‘Small Business’

While technology startups and small businesses have much in common, their legal and tax issues are quite different. Here are several significant questions raised at last week’s program on “Representing the Start-Up Venture,” a panel discussion I hosted for the New York State Bar Association. (You can find more details on the NYSBA website.) S […]

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Do You Know the Lifetime Value of Your Customers?

Four in 10 senior executives in larger companies don’t know the lifetime value of their customers. That’s according to MarketingCharts who quoted a Forbes and Sitecore study that surveyed 312 senior executives in North American companies. Not only did 40 percent of the leadership surveyed not know the financial value of their customers, over half of them […]

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