Google’s world domination continues. Nearly two-thirds of the world’s internet users make Google their go-to search engine. When it comes to SEO, there’s no doubt that Google is king, and Gmail is increasingly integrated into business email over old stand-bys such as Outlook. The tech giant offers quite a few innovative features, including Google Wallet and […]
It was just about 30 years ago while working one of my first sales Jobs. I had returned to the office totally disgusted. Why? Because my prospect just didn’t “get it.” He said “no” despite the fact that the product would have helped him immeasurably. I was disgusted at my prospect for not understanding. Fortunately, […]
Each year around this time I write an update for Advising eBusinesses, my one-volume handbook on Internet law designed for lawyers who represent online businesses. As part of this update, I list what I consider to be the 10 most significant developments in Internet law over the past year. I devoted last week’s column to four […]
The seemingly ubiquitous nature of social media and the expansion of digital consumption has left marketers with a dizzying array of options to consider when attempting to reach consumers. Consumers have embraced new channels with a penetration that marketers a decade ago could not even imagine. According to the Pew Research Internet Project, 74 percent […]
Two weeks ago I spoke at LinkedIn’s SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin, VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota. Got your […]