By Megan Totka Ask an Olympic archer sometime what the sport would be like if they kept moving the target. A moving target would make it impossible to score a bullseye. That must be the way some conscientious small business owners feel about the relationship between search engine optimization (SEO) and Google. Just when they […]
Creating an environmentally stable workplace not only helps the environment, but it will save your business money, too. If you’re looking for ways to go green at your business, start with the small steps highlighted below. Maybe it’s outside your budget to give every employee a Prius or Tesla, but it’s fairly easy (and cheap) […]
Today’s businesses are struggling to find new channels for growth, improve operational efficiency, reduce the cost of energy and provide a structure for timely decision-making. Arguably, the most pressing of these issues is the need to reduce the energy intensity of our businesses and to better manage these resources and costs – so why do only 43 […]
Forget once-a-year employee surveys. How about once-a-week? That is if you even do employee surveys. Many companies will survey their customers. The surveys range from simple questions, as in the Net Promoter Score type surveys to elaborate multiple question surveys. Some of the best companies also survey their employees, typically once a year. The leadership […]
Connecting and collaborating with other local business owners unlocks a wealth of knowledge and business opportunities. So it did not come as a surprise to my co-founder and me when we interviewed local business owners about what they wished technology could do for them. Often the answer was simply, “Can it just introduce me to […]