No matter how successful you are in your business, you can always improve your marketing strategy. Randye Spina is a leading small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com). Here are some highlights from a long conversation we had recently about the […]
I’ve been writing customer service articles for over 25 years and always appreciate comments and stories that come from our readers. Jacques De Villiers responded to one of the articles, which was about shifting your vocabulary. The concept was if we called our customers something other than customers, how could that change the mood, feeling and even […]
Information is power. But unless you can find the information you need, at the moment you need it, you’re powerless. Consider all the books, magazines and articles you save. You may be saving them “to get around to reading”, or if you’ve read them, you are afraid to throw them away “just in case” you’ll […]
In last week’s column, I wrote about some of the recent tax law changes that you will have to deal with when filling out your tax return for the year. Is there anything you can do to minimize the impact of these changes? The short answer is “yes, maybe”. Here are six things small business […]
Now that the holidays are over and you have (hopefully) recovered from your New Year’s hangover, it is time to start thinking about: getting your taxes in order for 2013; and planning for your 2014 tax bill. First, the bad news: 2013 is over. It is simply too late to change anything that happened on […]