“We have a client with a legal question that I was hoping you might be able to answer. He owns a high end electronics business doing home theatre, security, sound systems and the like. For his website he wants to PhotoShop® an image taken from a famous movie scene and place it on the black […]
Wouldn’t you like all of your customers to say this? “They have the best customer service. They go above and beyond.” In just the last week I’ve heard four completely unrelated people talk about the “above and beyond” experiences they received from people they did business with. What is going above and beyond? I asked around and […]
Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage. RANDYE: A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]
Corporations are investing millions of dollars on employee wellness programs. They are giving employees incentives to do things like lose weight, quit smoking and reduce stress. The goal of these programs is to reduce healthcare costs and absenteeism due to illness, which in turn, boosts productivity. Ironically, at the same time, many forward-thinking corporations spend […]
In a recent newsletter I shared a number of customer service questions to ask yourself and your team. These were meant to be “conversation starters” and they managed to spark a lot of good conversation via feedback and ideas from our Shepard Letter readers and our YouTube video subscribers. One of the most popular customer service questions was the […]