Author: Guest Expert

Sometimes It’s Okay to Ask a Customer to Repeat the Story

By Shep Hyken Just last week I wrote an article about companies that ask customers to repeat their problems, account numbers and more. So consider this a follow-up to that article that approaches the subject from a completely different angle. For example, getting transferred from one customer service representative to the next and having to repeat the issue. […]

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How to Recruit in Varying Housing Markets

Many factors impact how recruiters should go about doing their jobs, and the housing market is particularly important. Depending on how confident people feel in their housing situation, including wanting to stay in the area and believing that they are making good investments, recruiters should adjust their strategy accordingly. Here are some simple variations in […]

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The Importance of Lead Validation in Your Small Business

By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]

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