I have received some e-mail questions from third-party sellers on Amazon.com—some of the three million Americans who sell their own merchandise on Amazon’s website. “I just received an e-mail from a major manufacturer telling me to stop selling their merchandise on Amazon. The e-mail says I have to apply to become an ‘authorized reseller’ or else […]
Recently I read an article about a hotel that had a unique social media clause written into their special event contracts. This hotel was built in the 1830s and appears to specialize in weddings. The property looks to be quite beautiful; however their social media policy is not. It appears that the hotel is concerned […]
“I run a small advertising agency with about 10 employees. Given the nature of our work, our employees spend much of their time online, especially on the social media websites including Facebook, Twitter, and LinkedIn. We have found these websites a tremendous source of revenue, as all of our clients are looking to develop advertising […]
I read a blog posting recently about what a salesperson could do to increase sales. The title was something catchy like “A Billion and One Tips to Increase Sales.” It was hard to argue with the premise of the post. Everyone in sales can use good advice on increasing sales. It’s the reason I continue […]
It is typical that most companies want to create a customer service experience that doesn’t give their customers anything to complain about. Well, it’s not a matter of if the customer will ever have a complaint. It’s when the customer will complain. Furthermore, the concept of complaint avoidance isn’t about trying to be perfect and never having a customer […]