Four in 10 senior executives in larger companies don’t know the lifetime value of their customers. That’s according to MarketingCharts who quoted a Forbes and Sitecore study that surveyed 312 senior executives in North American companies. Not only did 40 percent of the leadership surveyed not know the financial value of their customers, over half of them […]
I am pleased every year to host a program for the New York State Bar Association on “Representing the Startup Venture.” Whenever I do this program, the question inevitably arises: what is a “venture” and how does it differ from any other business startup? It’s actually quite simple. A startup business can be either: A “small […]
Google’s world domination continues. Nearly two-thirds of the world’s internet users make Google their go-to search engine. When it comes to SEO, there’s no doubt that Google is king, and Gmail is increasingly integrated into business email over old stand-bys such as Outlook. The tech giant offers quite a few innovative features, including Google Wallet and […]
It was just about 30 years ago while working one of my first sales Jobs. I had returned to the office totally disgusted. Why? Because my prospect just didn’t “get it.” He said “no” despite the fact that the product would have helped him immeasurably. I was disgusted at my prospect for not understanding. Fortunately, […]
Each year around this time I write an update for Advising eBusinesses, my one-volume handbook on Internet law designed for lawyers who represent online businesses. As part of this update, I list what I consider to be the 10 most significant developments in Internet law over the past year. I devoted last week’s column to four […]