The seemingly ubiquitous nature of social media and the expansion of digital consumption has left marketers with a dizzying array of options to consider when attempting to reach consumers. Consumers have embraced new channels with a penetration that marketers a decade ago could not even imagine. According to the Pew Research Internet Project, 74 percent […]
Two weeks ago I spoke at LinkedIn’s SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin, VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota. Got your […]
I hear a lot today about how every business is really good, even great, at delivering on basic customer expectations. The idea is that, because you and your competition are all so good at the fundamentals, what you have to do is focus on “extras” in order to win and keep customers. Wow. Talk about a […]
Recently I had a question about my international calling plan for my mobile phone. I was preparing for several overseas trips. My assistant was tasked with finding the best plan our carrier had to offer. One might think this would be an easy project; just get the information and sign up for the program. But, […]
In Alignable’s poll of over 1,000 local business owners, 64 percent selected “word-of-mouth referrals” as the most effective way to acquire new customers—by a mile. In fact word-of-mouth was 3.5-times higher than the next result, Social Media. (See full poll results). But now what? Since you can’t simply go out and buy word-of-mouth, what’s a […]