One of the biggest threats to any “brick and mortar” retail business these days is the customer known as the “showroomer.” You know the type, and I’m willing to bet you may have even done this yourself on occasion. A “showroomer” is someone who visits a store, examines the merchandise at great length, asks dozens […]
I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending. The numbers that caught my eye had to do with start-up business failures. Did you know 25 percent of start-ups strike out within […]
Business Execs Should Embrace Mind-Body-Business Connection, Says Veteran Consultant; Offers Tips You’ve heard the expressions: “He lost his nerve;” “He doesn’t have the stomach for it;” “No guts.” “As it turns out, those expressions are anatomically accurate,” says Dr. Stephen Josephs. “The nerve that you lose when you’re afraid is the vagus nerve, which runs […]
Google’s algorithm is the secret formula it uses to rank websites, and decide whether they appear on page 1 or 35 in search results. Google continually updates and refines it to provide users with the best possible search results. Recently, Google implemented the most extensive changes to its algorithm in a long time. We’ve watched […]
It’s only one syllable and five letters long, but the word “sales” is one that carries a heavy load: it drives businesses, requires calculated strategies, and is considered some employees’ worst nightmare. For those who are not well versed in the art of persuasion, or who would rather sell ideas virtually from behind the protective boundaries of their desks, the […]