When you have a business with a physical location, it can be a challenge to connect your online and offline marketing strategies. Online marketing can seem less useful since it reaches a wide audience who may never visit your physical area. However, there is a great way to encourage your local visitors to share their […]
In partnership with Salesforce Work.com, this infographic presents ten sobering pieces of data on sales performance. Whether you see it as shocking, or not surprising at all, the data illuminates gaps in sales performance that pervade many sales organizations. Click on the infographic to view the larger image.
The National Small Business Association (NSBA) is urging the Senate to pass the Energy Savings and Industrial Competitiveness Act (S. 1392) introduced by Sens. Jeanne Shaheen (D-N.H.) and Rob Portman (R–Ohio), which would promote voluntary cost-effective energy efficiency improvements in the residential, commercial, and industrial sectors to help reduce energy costs and create jobs at […]
“I am a small business attorney, and am helping a local entrepreneur buy into a franchise. I have reviewed the franchise documents he has been asked to sign, and I admit I’m a bit troubled. The franchise was formed only weeks ago, and its Franchise Disclosure Document (FDD) was approved by the Federal Trade Commission […]
Many clients come to me asking whether a name or design is protectable and whether it’s worth the cost. Here’s my advice in a nutshell. 1. STRONG TRADEMARKS INCREASE THE VALUE OF YOUR BUSINESS. Trademarks can be words, designs or the two in combination. They are the first thing that differentiates you from your competition. […]