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Attract New Business like a Magnet: One Percent Club Podcast with Joe Calloway

How do market leaders turn their companies into magnets for new business, new clients, new customers?

magnetic-presentationThere are no short cuts to getting new customers, increasing sales, and growing your business. Don’t look for them – there aren’t any.

  • What you say on social media won’t do it.
  • Just asking for more referrals won’t do it.
  • Advertising alone certainly won’t do it.
  • These are all part of business growth, but they’re not the keys.

There is, however, one sure strategy that makes it happen: being laser focused on the three things you must get right every time with every customer.  Joe Calloway, shares tips from his latest book, “Magnetic – The Art of Attracting Business”  in this episode of the One Percent Club Podcast.


  • Know exactly what you want your customers to say about your business.
  • Use a fundamental business attraction strategy throughout the entire organization.
  • Get everyone focused on what matters most to customers.
  • “Filter” your choices and activities so that you always achieve maximum positive impact.
  • Identify the Core Differentiators that if you “get right” every single day will drive positive word of mouth – and make your company a magnet for new business.


THE One Percent Club Podcast: Protecting Your Small Business Assets

One percent club logo You invest a lot in your small business both financially and personally. Therefore, you should do your best to protect your investment. That means you can’t be penny wise and dollar foolish. Too many small businesses shy away from professional legal help because of concerns about the costs. Sadly, that decision often costs more down the road than the legal expense would have been early on. Today we’ll be talking about taking the right steps to keep your investment safe — particularly when it comes to Intellectual Property. My guest, Cliff Ennico, discusses key issues regarding copyright protection to keep your assets safe and to keep you from making the costly mistake of infringing on someone else’s copyright.

THE One Percent Club Podcast: From Middle School Teacher to International Business Success.

ClassSet_DoubleMarkers_MC-300x300Julia Rhodes, a middle school teacher, became an inventor who successfully patented, marketed and built a multi-million dollar enterprise which does business with the big boys. Her company, KleenSlate features the one-and-only, hand-held, customizable whiteboard with interchangeable graphic organizers and a snap in marker with eraser cap.

Her story is an inspiration, but also packed with sage advice to help you successfully get your product from the mind to the marketplace.



THE One Percent Club Podcast with Jill Konrath: Nothing Happens Until You Sell Something

jill-konrath-profileIt’s a simple fact: You may have the best product in the world, but if you can’t sell it then you’ll go out of business. Yet sales is one aspect of business many business owners fear. In this episode, you’ll learn tips and tricks to land the big customers you desire and accelerate your business growth.

My guest expert, Jill Konrath, has had a career defined by her relentless search for fresh sales strategies that actually work in today’s business environment.

She is the author of three bestselling, award-winning books. Her newest book, Agile Selling shows salespeople how to succeed in a constantly changing sales world. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers. And Selling to Big Companies provides step-by-step guidance on setting up meetings with corporate decision makers.

After you listen to this informative podcast and you want to learn more, check out The Small Business Expert Academy. Become a member and let me be your growth mentor.

Find the Right Loan for Your Small Biz: It’s Your Biz

Ami-New-Image-for-WebIn this episode of Small Business Secrets with Susan Solovic, guest Ami Kassar, the co-founder of, explains how his company helps businesses with the right loan for a small business at the lowest possible rate.


Succeeding in a Family -Owned Business: Small Business Success Podcast

2 snoozer-dog-products-logo-websiteSnoozerpet products was founded in Greenville, South Caroline in 1985.  Today it offers the finest quality pet beds and travel products manufactured primarily in the United States.  Gary O’Donnell, whose father founded the company, joins THE Small Business Expert to discuss the company’s success and share advice on handing the dynamics of a family-owned firm.




Know Before You Go — Tax Tips for Freelancers: THE Small Business Success Podcast

contact_barbaraJoin THE Small Business Expert, Susan Solovic, in this podcast on legal tips for freelancers is Barbara Weltman.  Weltman has been a tax and business attorney since 1977.  She has the knowledge entrepreneurs need to get ahead and stay ahead.

Whether she’s writing books on small business taxes, legal issues for business and business finance topics, speaking to corporate groups, teaching and consulting, guesting on popular radio shows, or publishing her Big Ideas for Small Business® newsletter, Barbara isn’t just in the game—She’s ahead of it.

Legal Considerations for the Home Remodeling Business: The Small Business Success Podcast

Flip or Flop — a fun HGTV program where a husband and wife team purchase houses to flip and hopefully make a profit.  Of course, in real life it’s not as easy as it looks in these one-hour programs.  So before you decide to launch your own remodeling business, you will want to heed the advice of my guest, Carol Keough of the Barita Keough Law Firm in Houston, Texas.

Tips for Starting a Remodeling Biz: The Small Business Success Podcast

Are you a fan of HGTV?  I certainly am.  I get caught up in all those remodeling programs.  It’s amazing what you can do with a little vision.

The popularity of the home remodeling business is resulting in many new businesses popping up around the country.  But simply being good with a hammer and a saw isn’t your ticket to success.

I spoke to Chris Chumbley, General Partner with the Dallas-based firm, USI Design and Remodeling.  With 18 years of experience, Chris shares sage advice to help you succeed.

NYC Subway Line’s Founder Talks About Lessons Learned From Hurricane Sandy

In this episode of 24The Small Business Success Podcast with THE Small Business Expert, Susan Solovic, hear an important story of lessons learned from NYC Subway Line’s Founder Lynne Lambert.   Lambert shares insight into the horrific first few days after the hurricane and sheds like on what all small business owners should consider to minimize the affect of a disaster on their businesses.





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