We are headed full-steam ahead into the hectic holiday season. Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook.Digital sales are expected to increase 25 percent and many of those purchases will be made on a mobile device.
What does this mean to your business? If your website isn’t mobilized and user friendly, you’re most likely losing business right now.
Recently, I spoke with Amit Mathradas, PayPal’s General Manager for Small Business about how you can capture your share of this burgeoning market.