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The One Percent Edge: The Go-Giver Author, Bob Burg, Explains the Difference Between a Go-Getter and a Go-Giver.

I bet that you could relate to me, in detail, the best stories that you’ve read or seen in movies over the years. But how well could you relate to me the details of the best college-level textbook that you’ve read?

Great stories stick with us. They become embedded in our consciousness. This is the power and beauty of Bob Burg and John David Mann’s “The Go-Giver: A Little Story About a Powerful Business Idea.”

tggee-book-cover-255x300It takes a truly special book for me to toss this label out, but I don’t think I’m going out on a limb when I call “The Go-Giver” a modern classic. Here’s one independent measure: The book gets a solid five stars on Amazon.

I point this out because ratings for even the best business books usually end with that little “half star.” But after some 800 reviews (even that raw number tells you a lot) this book rates a full five stars. Further, the book has been among the bestselling business books for years, having sold more than 500,000 copies. (When they hit that mark, their publisher asked them to start working on an expanded edition.)

I’m writing about it today because this new edition has just been released. Bob is a friend and mentor and I’m proud of the success he has had with “The Go-Giver.” I don’t make a dime from writing about it here, but if you’re involved in sales or any facet of running a business, investing in this small volume could pay off handsomely for you.

The story follows an ambitious young salesman named Joe as he is mentored by a legendary consultant who is most often referred to by his devotees as the “Chairman.” Joe learns a set of values that transform him from “go-getter” to “go-giver” and propel him to business success.

It’s a short book with a powerful message, one you won’t soon (if ever) forget. And to make this new edition even better, Bob and John have added a Q&A section as well as a Discussion Guide immediately following the story. As you can imagine, wherever they speak they get questions about the book, so they took the opportunity of the new edition to address those questions.

If you’ve never read “The Go-Giver,” now’s the time. You owe it to yourself and your future. If you read the first edition, pull together a group of colleagues, create a mastermind or study group, and go through it together, using the provided discussion guide.

The One Percent Edge: Doug Sleeter Discusses Business Agility

No matter what business you’re in, if you don’t remain agile, you may find your customers slipping away to your competitors. Of course you must have superior skills, products, processes and people, but those abilities are not enough. With the ever-increasing pace of change, those with the most agility will thrive. By continually updating your business processes for more efficiency and leveraging technology at every point, you can future-proof your business.

ABOUT DOUG SLEETER:  Doug Sleeter (@dougsleeter) is a passionate leader of Doug SLEETER-Photoinnovation and change in the small business accounting technology world. As a CPA firm veteran and former Apple Computer Evangelist, he has melded his two great passions (accounting and technology) to guide developers in the innovation of new products and to educate and lead accounting professionals who serve small businesses.

The CPA Practice Advisor has recognized Doug as one of the “Top 25 Thought Leaders” in the accounting profession for the past several years and he has been named to Accounting Today’s “Top 100 Most Influential People in Accounting” each year 2008 through 2014.  He was recently awarded the  2013 Small Business Influence Champion award.  Doug is founder of the Sleeter Group, the author of numerous books, and writes a regular column in The CPA Practice Advisor. Doug and his family live in Pleasanton, CA.

One Percent Podcast with Tereson Dupuy: Mother of Invention.

3c6f3b4Got a great idea for a new product but no idea how to get it to the marketplace? You can learn from Tereson Dupuy who is known as the Mother of Invention in this episode of the One Percent Club Podcast.

Tereson is an inventor and entrepreneur with over 15 years of experience. She invented a modern version of a cloth baby diaper in 2000 called “FuzziBunz” and pioneered an industry that had been for the most part annihilated by the onslaught of the disposable diaper mindset 40 years prior. Her product and business experienced extremely rapid growth in the first 5 years over doubling in growth every year. She built her own manufacturing and distribution facility and after 6 years grew to the point of needing to outsource to keep up with demand. She has manufactured products in the USA, Mexico, China and Turkey.   Logo-300x60

Tereson has pitched many investors over the course of her career and appeared on the ABC show “Shark Tank” in 2012 to give the pitch of her life in front of 5 intimidating “sharks” and 5.5 Million viewers. It is safe to say that she is NO stranger to the process and knows what is needed to make a successful business a reality.

Over the course of 15 years Tereson has seen many ups and downs, trials and tribulations, weathered patent infringement wars and manufacturing disasters and has seen much success and failure. It is through this experience that she is now helping other fledgling inventors and entrepreneurs bypass the learning curve that she had to navigate and expedite their success from learning from her experiences.

Tereson is now partner in a company called INFANTC Trading Company, LLC that holds the “FuzziBunz” brand that she created and is actively involved in the day to day operations of brand management and strategic planning.

Attract New Business like a Magnet: One Percent Club Podcast with Joe Calloway

How do market leaders turn their companies into magnets for new business, new clients, new customers?

magnetic-presentationThere are no short cuts to getting new customers, increasing sales, and growing your business. Don’t look for them – there aren’t any.

  • What you say on social media won’t do it.
  • Just asking for more referrals won’t do it.
  • Advertising alone certainly won’t do it.
  • These are all part of business growth, but they’re not the keys.

There is, however, one sure strategy that makes it happen: being laser focused on the three things you must get right every time with every customer.  Joe Calloway, shares tips from his latest book, “Magnetic – The Art of Attracting Business”  in this episode of the One Percent Club Podcast.


  • Know exactly what you want your customers to say about your business.
  • Use a fundamental business attraction strategy throughout the entire organization.
  • Get everyone focused on what matters most to customers.
  • “Filter” your choices and activities so that you always achieve maximum positive impact.
  • Identify the Core Differentiators that if you “get right” every single day will drive positive word of mouth – and make your company a magnet for new business.


THE One Percent Club Podcast: Protecting Your Small Business Assets

One percent club logo You invest a lot in your small business both financially and personally. Therefore, you should do your best to protect your investment. That means you can’t be penny wise and dollar foolish. Too many small businesses shy away from professional legal help because of concerns about the costs. Sadly, that decision often costs more down the road than the legal expense would have been early on. Today we’ll be talking about taking the right steps to keep your investment safe — particularly when it comes to Intellectual Property. My guest, Cliff Ennico, discusses key issues regarding copyright protection to keep your assets safe and to keep you from making the costly mistake of infringing on someone else’s copyright.

THE One Percent Club Podcast: From Middle School Teacher to International Business Success.

ClassSet_DoubleMarkers_MC-300x300Julia Rhodes, a middle school teacher, became an inventor who successfully patented, marketed and built a multi-million dollar enterprise which does business with the big boys. Her company, KleenSlate features the one-and-only, hand-held, customizable whiteboard with interchangeable graphic organizers and a snap in marker with eraser cap.

Her story is an inspiration, but also packed with sage advice to help you successfully get your product from the mind to the marketplace.



THE One Percent Club Podcast with Jill Konrath: Nothing Happens Until You Sell Something

jill-konrath-profileIt’s a simple fact: You may have the best product in the world, but if you can’t sell it then you’ll go out of business. Yet sales is one aspect of business many business owners fear. In this episode, you’ll learn tips and tricks to land the big customers you desire and accelerate your business growth.

My guest expert, Jill Konrath, has had a career defined by her relentless search for fresh sales strategies that actually work in today’s business environment.

She is the author of three bestselling, award-winning books. Her newest book, Agile Selling shows salespeople how to succeed in a constantly changing sales world. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers. And Selling to Big Companies provides step-by-step guidance on setting up meetings with corporate decision makers.

After you listen to this informative podcast and you want to learn more, check out The Small Business Expert Academy. Become a member and let me be your growth mentor.

Find the Right Loan for Your Small Biz: It’s Your Biz

Ami-New-Image-for-WebIn this episode of Small Business Secrets with Susan Solovic, guest Ami Kassar, the co-founder of, explains how his company helps businesses with the right loan for a small business at the lowest possible rate.


Succeeding in a Family -Owned Business: Small Business Success Podcast

2 snoozer-dog-products-logo-websiteSnoozerpet products was founded in Greenville, South Caroline in 1985.  Today it offers the finest quality pet beds and travel products manufactured primarily in the United States.  Gary O’Donnell, whose father founded the company, joins THE Small Business Expert to discuss the company’s success and share advice on handing the dynamics of a family-owned firm.




Know Before You Go — Tax Tips for Freelancers: THE Small Business Success Podcast

contact_barbaraJoin THE Small Business Expert, Susan Solovic, in this podcast on legal tips for freelancers is Barbara Weltman.  Weltman has been a tax and business attorney since 1977.  She has the knowledge entrepreneurs need to get ahead and stay ahead.

Whether she’s writing books on small business taxes, legal issues for business and business finance topics, speaking to corporate groups, teaching and consulting, guesting on popular radio shows, or publishing her Big Ideas for Small Business® newsletter, Barbara isn’t just in the game—She’s ahead of it.

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