Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend. Proctor & Gamble is banking on digital marketing to help contain media spending in the long-term. Dr. Seethu Seetharaman, Marketing expert at Washington University in St. Louis, says more companies will move their advertising dollars from […]
When you start your own business you are suddenly promoted from employee to the boss — but you may never have been taught how to coach or lead. And as the founder of your business, you may believe everybody should do the job your way. This leads to manager frustration, unmotivated employees and top performer […]
Small business owners often succeed because they love what they do. On this week’s show we talk to some successful entrepreneurs and experts about how passion, determination and an unstoppable attitude builds great enterprises. Plus, what’s up with President Obama’s appointment of the SBA Administrator to a cabinet level post? And be wary of customers […]
Well-known Sales Speaker Brian Sullivan, CSP, along with Colonel Kevin Benson (lead planner of the second Iraq invasion), has created a book that will give new managers not only the inspiration to want to be a better leader, but also the specific steps and follow-up tools to get it done. Brian joins Susan to talk […]
Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend. Proctor & Gamble is banking on digital marketing to help contain media spending in the long-term. Dr. Seethu Seetharaman, Marketing expert at Washington University in St. Louis, says more companies will move their advertising dollars from […]