Category: Success Tips

Become a Celebrity Small Business

Traditional media coverage is no longer necessarily needed to build celebrity status. With the advent of technology and social media almost anyone can become a recognized expert — mini-celebrity — in their field. Yes, that means even you can propel yourself to stardom and fame. But it takes hard work, dedication and most of all patient.
Here are a few ideas to get you on the road to fame.

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Beware of Slip and Fall Scams

Pratfalls always bring a big laugh in the movies or on stage, but nothing is laughable about the rising number of prank slips and falls in businesses across the country. The National Insurance Crime Bureau says in every state in the nation there is a rise in claims for injuries arising from accidents that never really took place. The insurance industry estimates fraud involving property and casualty claims cost businesses and consumers $30 billion a year!

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Don’t Compete on Price!

One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.

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Enhance Your Sales by Knowing Your Customer

There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?

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