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Success Tips

The Essentials: What is SEO content?

To start answering the question, “What is SEO content?” we need to begin with the most basic and simple answer – anything that can go on a web page – and then start unpacking that answer. Think of what you have seen on the thousands of web pages you’ve viewed over the years. Your list […]

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Personal branding and social media: The potent one-two punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]

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This week in small business: Up your e-commerce game

While there is a lot of good general information in this week’s batch of curated content, I think anyone involved in e-commerce is going to be especially pleased with many of the offerings. Leadership, management, and productivity The best sure-fire way to boost the bottom line is to reduce costs. If you’re into e-commerce, Munira […]

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Answer this one question to find the difference between an entrepreneur and a small business owner

Which would you prefer: To stand back and admire a beautiful wall you had built brick-by-brick, or To imagine what that a beautiful brick wall would look like in an area where the people had never before experienced brick walls? In many important ways, how you respond to that question will embody for you the […]

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7 ways to find out what your customers are thinking and build loyalty

“I don’t feel like you value our relationship…” Those words have been spoken at the break up of many marriages, friendships, and even family relationships. While they may not be spoken, the feelings those words express also reflect why many customers and clients stop doing business with companies. The challenge for small business owners is to […]

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Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

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How to set goals for your employees that lead to success

  I was talking to a young professional the other day and he mentioned that he was signing up for an online course. He explained that it was one of the goals he and his boss agreed on during their last performance review session. The course he was going to take would benefit his work […]

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This week in small business: Become a master of DIY market research

I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris […]

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They give you a few free square inches, here’s how to make the most of them!

Leveraging a consistent 1-percent edge to outpace the competition means taking advantage of every opportunity you have to further your small business. And in your social media accounts, this requires you to use every tool at hand and one of those tools is your cover photo or cover art. I’ve grabbed some Twitter cover art […]

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Are Your Small Business Goals Too Low?

National “Reach as High as You Can” Day is on April 14, and no, it’s not a day to make you feel guilty about not doing your calisthenics. For small business owners, it’s a day ask if your small business goals are what is holding you back. “How can my goals be holding me back?” […]

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