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Success Tips

This week in small business: The real driver of economic good times revealed

If our elected representatives need to be clued in on the importance of small business to the country’s economic wellbeing, a good place to start would be reading Mary Ellen Biery’s article based on Sageworks statistics. And, for those of us who actually work for a living, the marketing, productivity, and entrepreneurship articles here are […]

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5 Tips for Making Small Business Saturday a Soaring Success

Are you like many businesses and taking the wrong approach to Small Business Saturday? This special day for local businesses has become increasingly popular in recent years and that’s a good thing. However, if you’re judging your success merely by scanning your end-of-day cash register totals, you’re making a big mistake. Don’t view Small Business Saturday […]

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What the Great Google Cheeseburger emoji faux pas means for your online marketing

Before we pursue this relationship any further, I have to know one thing: Where do you stand in the Great Google Cheeseburger Controversy? Yes, the dust has settled a bit since the emoji hit the fan recently, but it’s worth revisiting the cyberspace kerfuffle for a few moments because I think it will help us […]

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6 management mistakes that will kill employee motivation

I was talking to an elementary school teacher the other day who works for a major school district. While there are many things she likes about her job, her list of complaints was pretty long. It made me wonder how many small business owners are making these same type of management mistakes. She told me […]

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6 key areas for improvement if you want to be the industry leader

Are you a sprinter or a marathoner? It’s one of the most important questions you can ask yourself, because becoming a local or industry leader – and maintaining that position – is like running a marathon. via GIPHY You may sometimes feel that you’re on a treadmill and not making any progress, but that’s simply […]

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21 lead magnet ideas to pull in your top prospects

If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]

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This week in small business: Getting ready for the economic apocalypse and the holiday shopping season!

As rosy as most people think things are today, this week we have advice from 11 entrepreneurs on how they’re prepping for when the S#%! inevitably hits the proverbial fan. But, in the meantime, we have a lot of tips on branding, productivity, and even how to protect yourself from credit card chargebacks. Politics, government, […]

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How negativity can overpower your good intentions

Be honest with me now: Do people see you as approachable and easy to talk to? As you considered that question, I bet some of you started to think about friends or family members who fit that description; somehow they just make talking to them easy. These are the people you go to when you […]

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3 lesser-known online advertising platforms worth trying

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost Small business owners can use the inspiration of that famous Frost quote and apply it to their approach to business in a variety of ways and I’m sure that […]

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Check out this simple trick to turn the Amazon search engine into actionable intelligence

When we think of online searches, we think of Google, but Amazon is right up there with the biggest search engines and, in fact, more than half of all product searches begin on Amazon. However, if you sell anything that is also sold on Amazon, I’d like to suggest a special way you can take […]

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