Tag: Marketing

6 personalization strategies to supercharge your marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]

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How to take the essential first step for a successful press release

When you want to get publicity about the great things you’re doing in your business, an important strategy to follow is to “pick the low-hanging fruit” first. However, there’s a problem with this strategy: Identifying the low-hanging fruit. Let me tell you what I see happening over and over again. Business owners will have something […]

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3 ways fast-growing startups are building sales teams differently

   By Keith Johnstone After speaking with many tech startups last month at the Consumer Electronics Show, the common theme among them was a desire to achieve explosive growth in 2018.  From smart cities and driverless cars to artificial intelligence, big data, CRM and SaaS, 2018 is ripe for technology companies to achieve record revenue […]

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