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Tag Archives: marketing

A cocktail or great tools for your small business [#infographic]

Winning strategies in business are a blend, just like a fine cocktail. Tactics, people, knowledge, timing, and tools are all elements in the perfect mixture. With that in mind, the folks at The Website Group designed an infographic that gives you many of the tools you can use to create your perfect blend. And, as […]

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For success today, take a page out of the Philadelphia Opera’s songbook

Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get immediate feedback on their successes and failures: How many rear ends were in the seats? Further, some are […]

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How to sell Millennials on a 15th-century Scottish game – and your product or service

In August 2014 I wrote an article titled, Can Millennial Golf Participation Get Out Of the Rough? It looks like I and many other observers were guilty of exaggerating the death of golf, to paraphrase the great Mark Twain. However, the statistics and trend didn’t look good. Participation was down and it was having a […]

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The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

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Try this ‘secret’ strategy to build your email list

Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups […]

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3 brainstorming tactics for viral content inspiration

Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]

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8 Ways to Use Social Media to Boost Your Celebrity Status

By Lindsay Dicks When it comes to personal branding, you have probably heard it said that consistency is critical. Since the objective of your branding efforts is to shape the way you are perceived by your audience, it’s essential that you broadcast a consistent message. If your message lacks consistency, your audience doesn’t know what […]

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Personal branding basics: The content question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession, […]

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How to Validate a New Product Idea (Fast)

 By Gareth Simpson So you think you’ve got a great product idea. What’s next? Validating your product idea is a crucial early step in any new business venture – one that helps to avoid wasted time and money on a product that in reality, nobody actually wants. It may seem obvious, but it’s a process […]

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How Millennials Are Changing the Shopping Landscape [#infographic]

Sometimes it seems that we spend as much time and energy trying to reveal the spending habits and lifestyle trends of the Millennial generation as Francis Crick, Sydney Brenner, Leslie Barnett and R.J. Watts-Tobin did to discover DNA. It is, however, understandable. This huge cohort will be steering the economy for several decades, and the businesses […]

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