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Tag Archives: marketing

Compelling statistics drive mobile marketing surge to preeminence

I know an experienced elementary school teacher whose students are low income and many are the children of recent immigrant families. They represent what is probably the fastest growing segment of our country. However, as you can probably imagine, her students generally lag behind national averages on the various educational benchmarks. She was telling me […]

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How a good NAP will boost your search engine success

Watch a crime drama on television and you’ll see that the culprits never want to leave their fingerprints behind. For a small business owner, it’s exactly the opposite! You want to leave your “digital fingerprint” so Google and other search engines can find it on as many websites as possible – especially the higher quality […]

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7 Ways to Create Sharable Content

By Lindsay Dicks On the Internet, content is king. And it always will be. Whether it’s pictures, text, video, tweets, status updates, or whatever…the content you create will in large part determine the success of your internet marketing efforts. That’s why I’m always telling you to work so hard at creating content that reflects your […]

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The power of Retro-New: Happy Days are here again!

Grab your boombox…or your Sony WalkMan! Cassettes are back! Have you heard the news? Many of today’s top recording artists are issuing their new tunes on the venerable cassette tape. Over the last decade, you probably heard how many  music aficionados have been buying up vinyl LPs, but right now the big thing is cassette […]

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Rescue your small business from the summertime blues!

Every summer a lot of readers find an article I wrote a few years about on special summer marketing ideas. I wrote that in anticipation of the summer season but right now summer is winding down and if you’re like most small business owners, you’ve probably blasted through most – if not all – of […]

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How to tweak people for fun and profit

Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]

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Six Common Internet Marketing Mistakes and How to Fix Them

By Lindsay Dicks The field of Internet Marketing is rapidly changing. So, like mine, I’m sure your to-do list is never ending! Thus, spending hours each week reading up on the latest trends is a task that probably doesn’t even make your top 20. So let me help! Here are some of the most common […]

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4 Things that Prevent Your Sales Success

Just now starting to settle into, yet again, another New Year and thinking about what I did just right during those spikes of success last year. We have another chance to succeed. A new year of sales goals to be met, profit margins to be increased, and customer retention rates to be elevated and hopefully, […]

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Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]

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Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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