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Tag Archives: marketing

This week in small business: How women entrepreneurs are excelling, the working vacation, and more

The experts speak in this week’s collection of curated content. The topics are many and varied: Travel tips, Instagram marketing tips, the importance of women entrepreneurs, and many more. Don’t put off reading through this…and if you tend to procrastinate, skip down to the advice from Jayson DeMers. Leadership, management, and productivity Small business owners […]

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Discover the Yin and Yang of marketing alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]

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This week in small business: Are you addicted to entrepreneurship?

Discover how entrepreneurship is an addiction, content marketing is more than writing, and why women-owned businesses are on the rise. – these, and more (even a movie review!), in this week’s collection of curated content. Entrepreneurship, startups, and innovation Grant Cardone says that great entrepreneurs are addicts. See if you agree. Have you heard of the […]

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Train your team in these important marketing skills

Do you wonder what kind of training you need for yourself, or what kind of training you should provide for your team? The folks at Venngage shared an important infographic with me recently and for many small business owners, it can shed a little light on what kind of skills you and your team should […]

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4 Ways to Build Trust with Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]

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This week in small business: Is your year-end marketing program in place?

The end is near! Yeah, I know. You’ve heard that before, but this time, it really is…if we’re talking about the end of 2016. I spotted my first “end of year priorities” article last week…and a lot more useful advice. Dig in. Marketing and sales The end (of 2016) is near so it’s time to […]

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Lessons From Marketing Campaigns That Are Way Out of the Box

Your customers don’t know what they want until they already have it. Just ask Henry Ford, legendary entrepreneur and automobile industry revolutionary who coined the famous phrase “If I had asked the people what they wanted, they would have said faster horses.” The truth is you’ve got to understand who your customers are at their […]

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How to bring your product or service to market

Books and entire business school masters classes have been built on the topic of how to bring your product to market, but my purpose here is a little different. These extensive courses and lengthy books start from the point of having an idea, dealing with patents, getting it manufactured, and all the other steps before […]

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The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]

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This week in small business: Hot chili peppers, Shark Tank, automation tools, and more

In this week’s collection of curated content, you’ll a look at a chili pepper “empire,” see how to break through that stubborn SEO wall, and get a lot of information to help you automate your small business marketing. And that’s just for starters. Leadership, management, and productivity The difficulty of finding talent has been a […]

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