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Tag Archives: marketing

Lessons From Marketing Campaigns That Are Way Out of the Box

Your customers don’t know what they want until they already have it. Just ask Henry Ford, legendary entrepreneur and automobile industry revolutionary who coined the famous phrase “If I had asked the people what they wanted, they would have said faster horses.” The truth is you’ve got to understand who your customers are at their […]

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How to bring your product or service to market

Books and entire business school masters classes have been built on the topic of how to bring your product to market, but my purpose here is a little different. These extensive courses and lengthy books start from the point of having an idea, dealing with patents, getting it manufactured, and all the other steps before […]

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The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]

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This week in small business: Hot chili peppers, Shark Tank, automation tools, and more

In this week’s collection of curated content, you’ll a look at a chili pepper “empire,” see how to break through that stubborn SEO wall, and get a lot of information to help you automate your small business marketing. And that’s just for starters. Leadership, management, and productivity The difficulty of finding talent has been a […]

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This Week in Small Business: The psychology of viral Tweets, marketing to empty nesters, when to fire…

The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]

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This Week in Small Business: Startup marketing DNA, mompreneurs, and five states that want your small business

Five states are making concerted efforts to lure small businesses, and if you’re going to start a new small business, there are four things you need to have in place. Get all the details and more in this week’s collection of curated content from around the InterWeb. Politics, government, and the economy Some states are […]

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9 Small Business Gmail Plugins to Boost Your Productivity, Bottom Line

I’ve heard the rumors that email is becoming obsolete, but I don’t see it happening soon, so we still need things like the 9 small business Gmail plugins listed here to help keep you organized and productive. And hey, although I’m billing these as great small business Gmail plugins, several of them will be very useful […]

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Small Business Marketing Lessons Taken from The Kickstarter World

Important small business marketing thoughts occurred to me recently when I was listening to an interview with Zach Smith, the founder of Funded.today, a company that has proved very successful at helping projects get funded on Kickstarter. We’ve all been getting schooled in crowdfunding in recent years. It’s a new way to get a company […]

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This Week in Small Business: 5 tasty marketing lessons from a vegan meat company!

I don’t know what this means, but you’ll find two oxymorons (friendly fraud and vegan meat) among this week’s collection of curated content. On top of that, there is great leadership, marketing, and startup advice. Marketing and sales Believe it or not, you can learn some marketing lessons – five to be exact – from […]

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This Week in Small Business: Expert roundups, Shark Tank inspiration and more…

You get to mind meld the brains of a lot of the most successful people in business this week, including one article that features the advice of 110 top bloggers. Leadership, management and productivity Ideas usually aren’t the problem; execution is: How to Execute Ideas as a Small Business. More than a fourth of all […]

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