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Tag Archives: marketing

21 lead magnet ideas to pull in your top prospects

If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]

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3 lesser-known online advertising platforms worth trying

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost Small business owners can use the inspiration of that famous Frost quote and apply it to their approach to business in a variety of ways and I’m sure that […]

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Want a Successful Website? Take a Tip from These Top Brands

Today, it is all but necessary to have a company website no matter what type of business you run. Regardless if you’re selling products right from your site or not, your website is a chance to put your best foot forward, allow customers and potential customers to find you online, as well as to encourage […]

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What digital marketers can learn from the baseball playoffs

I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]

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3 special days to note in your business, social media posts

I think that no matter what business you’re in, or what your occupation is, the end of the year is always “crazy.” The 800-pound gorilla in the room is the holiday shopping season; even if you aren’t in retail, it impacts both your business and personal lives. There are, however, other events to note in […]

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Easy ways to create graphics with type to boost readership, social shares

By Ray Manley There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. […]

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10 Ways to Stand Out on Instagram

By Lindsay Dicks Instagram was launched less than three years ago, but it’s already amassed over 150 million monthly active users, and over 16 billion photos have been shared. As it expands, first by adding video, and then by introducing photo and video embeds, it’s becoming more and more of an asset to businesses. If […]

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This one simple strategy can boost Facebook video shares 1055%

Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well as on your other online platforms – your website and various social media. An updated study by Quintly […]

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10 keys to getting the most out of YouTube

By Lindsay Dicks Last time, we went over some tips and tricks for Twitter. In this post, we’re going to go over how to get the most out of YouTube. YouTube is the third most popular site in the world, and appeals to almost everyone, making it an optimal place to share your knowledge with […]

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Cash in on a day bigger than Black Friday and Cyber Monday combined!

Smart U.S. retailers have been gearing up for Black Friday and Cyber Monday for months, and with most of the experts predicting a banner year, sales should be good. But, what if I told you that there’s another single sales day in November that dwarfs those two combined? There is and it’s called Singles Day. […]

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