Since we’ve known for ages that a picture is worth a thousand words, it shouldn’t be any surprise that a picture beats out 140 characters. However, that’s not the only lesson we learned recently when Instagram users officially passed Twitter users on smartphones. A funny thing happened on Instagram’s way to smartphone supremacy over Twitter—business […]
Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.