Backlinking is a smart, economical and relatively easy way to build traffic to your website and enhance your page rank with the various search engines. What is a backlink? Just as it’s name suggests, a backlink is any hyperlinked text or phrase placed on a website linking to your home page or any page on your site. The strategy is simple. In theory, the more backlinks you have — the higher your search engine rank — making it easier for customers to find you.