Susan Solovic
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  • Posted on July 1, 2013
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Consistency is Critical For Successful Small Business Marketing

A successful marketing plan is built on consistent messages.  But when you’re building your business it’s tempting to want to try to be all things to all people.  Thus, your marketing messages end up being all over the map.  The result:  It confuses your customers.  (Gets confusing for you too.) Before you start to market […]

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