Susan Solovic
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  • Posted on July 22, 2015
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Value Proposition, Positioning Statement, Elevator Pitch? Know the Difference?

When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible – but good – goal to have because if you take it seriously, it forces you to understand what you are selling and who you are selling to. Further, whether you’re selling a […]

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