Susan Solovic
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  • Posted on January 15, 2016
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How to Boost Sales with ‘Plan B’

How would you like to increase demand for your product virtually overnight? The way to do it is deceptively simple: find another use for your product and get people using it in that way. I remember when Avon’s Skin So Soft started to get used as an insect repellent. At first I was a little […]

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