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This week in small business: Women in manufacturing and IT leadership positions…

news you can use

We get some great business insights and challenges from the point of view of some very accomplished professional women this week. And Millennials, don’t miss the advice on how to achieve financial success.

Leadership, management, and productivity

Kathleen Buse, adjunct professor at Case Western Reserve University, makes the case from a business perspective that more women need to be in manufacturing leadership positions.

Having a measurable and achievable strategic plan is vital to the success of your small business, says Jeffrey Kadlic, and that’s why he argues for a “documented road map.”

You’ll do more GOOD if you aim to SERVE more than you aim to PLEASE. – Chris Edmonds

Nothing is really “one-size-fits-all” (even those ball caps!), so Caitlin Aucal’s article, “Discover Your Productivity Style To Get More Done,” offers welcomed advice.

Two senior women executives from Intel and Biogen explain the unique opportunities and challenges of Chief Information Officers in this Michael Krigsman ZD Net article.

Marketing and sales

It’s a question all business owners have at some point: How do I know that spending money on marketing is worth it? Brian Brennan answers.

Eric Enge goes into some depth with his insights and instructions in his Moz article, “Reach and Influence: Your First Marketing Priority.”

How would you like to maintain your holiday sales traffic throughout the entire year? Bethny Card delivers sales SEO strategy and how to use it.

We are all born ignorant, but one must work hard to remain stupid. – Benjamin Franklin

Entrepreneurship, startups, and innovation

JK Rowling wasn’t a publishing sensation until she was well into her 30s. So if you don’t fall under the “Millennial” label, you’ll be encouraged by Oliver Burkeman’s “Are you too old to find success?” that appeared in The Guardian.

On the other hand, if you are a Millennial, don’t miss this MSN Money article on how to achieve financial success by Walter Updegrave.

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