How to sell Millennials on a 15th-century Scottish game – and your product or service

In August 2014 I wrote an article titled, Can Millennial Golf Participation Get Out Of the Rough? It looks like I and many other observers were guilty of exaggerating the death of golf, to paraphrase the great Mark Twain. However, the statistics and trend didn’t look good. Participation was down and it was having a […]