It’s that time of year when we look back at 2017 and make predictions about 2018. But, along with those traditional articles, this week we have a wealth of comprehensive marketing and management guidance.
Leadership, management, and productivity
Uber had a security breech and kept it secret. It shows that cybercrime can hit anyone and both the security and the PR implications are dire. You can’t over prepare, so check out Shawn Abraham’s malware protection tips on StaySafeOnline.
Caroline Howard gives us the 19 most powerful women in business, 2017 edition.
Sage’s Nancy Harris outlines how small businesses can leverage talent and tech to level the playing field.
On TV, The Price is Right is a game. In business, getting the price right is much more than a game. Darian Kovacs’ article on four psychological techniques to improve pricing should help you take home the grand prize.
Are you like most of us and looking for more insights into digital currencies? If so, read Jennifer Spencer’s article on its risks and benefits.
Sleep tight. Taylor Stone tells us how to improve our sleep and along with it our productivity.
Marketing and sales
Predictions are coming in full force now. Here are Kimberley A. Whitler’s 2018 C-Suite marketing predictions.
This infographic by Dave Furness gives us his top 20 ways to increase e-commerce conversions.
Heike Young takes a fresh approach in her article for the Salesforce blog, 4 Marketing Secrets for Intimacy at Scale.
It’s always good to get back to basics and that’s what I appreciate about AJ Agrawal’s 3 Marketing Channels You Need To Master In 2018.
Is a new website on your 2018 radar? If so, Kristen Hicks’ 5-step new website marketing plan will come in handy.
Casey Wilson has taken a good approach in her piece about three audience targeting tactics for your digital marketing campaigns.
If 2018 is going to be the year you get serious about exporting, you should check out David Bensoussan’s Forbes article on building an international marketing strategy that adopts the “mother tongue.”
Gabriel Shaoolian tells how he generated more than $20 million in new business using cold email outreach.
Need to know how to budget for an influencer marketing campaign? Morgan Kaye has some guidance for you here.
Gabrielle Pickard-Whitehead has given us a good roundup of the 10 top livestreaming video tools for small businesses.
Entrepreneurship, startups, and innovation
Savin Weera describes the top five members of your startup team in his article for Austin Startups.
If you’re a young entrepreneur looking for some marketing tips, Nicholas Cole has three for you in his Art Plus Marketing article.
Politics, government, and the economy
John Wasik says that the GOP tax overhaul plan will slam some small businesses. Before anything is finalized, check out the problem he identifies.