Many clients come to me asking whether a name or design is protectable and whether it’s worth the cost. Here’s my advice in a nutshell. 1. STRONG TRADEMARKS INCREASE THE VALUE OF YOUR BUSINESS. Trademarks can be words, designs or the two in combination. They are the first thing that differentiates you from your competition. […]
Now, you really can live forever, but that’s not necessarily a good thing. Many of your online accounts – from automatic bill payments to eBay – may remain active after you pass away, unless you take steps to ensure they don’t, says attorney Hillel Presser, author of “Financial Self-Defense (Revised Edition), ”www.assetprotectionattorneys.com. Automatic bill pay, […]
Plug “thought leader architect” into the title field of a LinkedIn search and only one name pops up: Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet.” “The truth is, a lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, […]
An alarming Gallup poll published earlier this year is still sending shockwaves throughout the business community: Most American workers either hate their jobs or don’t care one way or the other about them. Less than a third of Americans are actively engaged in their work, meaning they’re passionate about it, enthusiastic and energetic. They’re consistently […]
In order to survive, small businesses online need a way to differentiate themselves, build brand loyalty and develop meaningful and memorable relationships with their customers. Think of the feeling you get when you walk into a store and an employee goes out of his or her way to take care of you and provide you […]