When you want to get publicity about the great things you’re doing in your business, an important strategy to follow is to “pick the low-hanging fruit” first. However, there’s a problem with this strategy: Identifying the low-hanging fruit. Let me tell you what I see happening over and over again. Business owners will have something […]
By Bruce Hakutizwi If managing your entrepreneurial business is dragging you down and if work is starting to seem unfulfilling, perhaps you’ve lost sight of the passion that initially enticed you into entrepreneurship. The job may not have changed much, but how you approach it probably has. Follow a few simple steps to reinvigorate your […]
Online marketing is examined from a variety of perspectives this week: building relationships, reaching a distracted audience, and overcoming a diminishing organic reach. We also take a look at the schizophrenic stock market and an economy that seems to mirror 1987. Leadership, management, and productivity Elle Kaplan grabs advice from some heavy hitters – Elon […]
By Shep Hyken What if your customers said they would be willing to pay you twice what you normally charge? All they want in return is an amazing customer service experience. Really? That’s it? That’s all they want? We already give great customer service. This will be a piece of cake! (Or, will it?) If […]
I was browsing Shep Hyken’s Customer Service Daily recently when two articles he linked to in the same edition jumped out at me: It’s Time to Be Rational About Your Irrationality, by Collin Shaw, and How to Make Your Business Panic Proof, a podcast hosted by Randy Frish and Anna Hrach. While the topics they […]