By Shep Hyken For many years, I’ve shared the concept I call the One Thing Question. The idea is to ask a customer, “What’s one thing you can think of that would make doing business with us better?” I love this question because it’s all about how a company can improve in virtually any area. […]
Have you ever hired a handyman to take care of projects around your house? Home handyman is a quintessential small business, and often home-based as well. I recently heard a handyman success story that illustrates some important business principles. A friend used a handyman for a range of construction and fix-it projects at his home. […]
By Cliff Ennico I try to avoid writing seasonal or holiday-themed columns, but I couldn’t resist the temptation this year. I was shopping at a local mall (yes, they still have those) for several hours the other day. The background music was piped in from a local radio station that mixes Top 40 hits with […]
It’s Time to Innovate Your Marketing Strategy with Mark W. Schaefer One of the biggest challenges brands today are facing is to remain relevant to their market. If you feel like your company is losing ground with your customer, then it is time to innovate your marketing strategy. You can sustain your success by being […]
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local small business community, Local Guides can be extremely powerful. I discussed the basics in this post, but almost as soon […]