By Shep Hyken “It’s showtime!” Those are typically the words you hear right before hitting the stage or when the cameras start to roll in the studio. However, for John Lewis, a high-end retail department store in the UK, the retail floor is the stage and the employees are the actors. John Lewis is providing […]
Have you seen the “Top reviewer” badge as you’ve browsed customer reviews on Amazon.com? Comments and ratings from top reviewers tend to carry more weight because consumers feel that these reviewers are serious about their assessments. Top reviewers demonstrate a level of commitment significantly above that of occasional reviewers so they have something of a […]
By Liz Greene Though corporate sustainability initiatives have been going strong for years, many small business owners have been reluctant to go green. They often think that their business is too small to make a difference or that making the necessary changes will be too costly. Not only is this line of thinking incorrect, it’s […]
Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]
By Cliff Ennico “I have a successful retail business that I want to take online with a killer website and a social media marketing campaign on Facebook and Twitter. “The problem, of course, is money. I need to raise $100,000 to build the website and launch the campaign, but am having trouble finding the money. […]