“Location, location, location,” it may be a tired old phrase, but it will always hold true for business when considering where to hang your shingle. Not so much a concern for businesses that don’t rely on foot-traffic, but critical for those that do. For instance, a business-to-business marketing firm doesn’t necessarily need prime real estate […]
Over the past couple of decades, I’ve talked with hundreds of thousands of small business owners and entrepreneurs. I can’t begin to tell you the number of times I’ve heard an entrepreneur share a story about a failed business venture that ends with, “I was ahead of my time.” Because entrepreneurs are visionaries, they sometimes […]
With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results. As a retention tool, success stories remind customers of what you did for them. Brand your company as […]
Trade show season is just around the corner. Trade shows can be a cost effective way to showcase your business, learn new industry information and network with potential customers. If you’ve done a good job of working a show, you’ll come home with handfuls of business cards.
First, I congratulate you for recognizing the value of an advisory board and putting one together this early in your business development. You are also right about making the meeting enjoyable for the board members because while they are there to help you evaluate business strategies, they are also giving up their valuable time. Here are a few suggestions for you.