Have you considered all your options for growing sales? You can think of the growth paths as points on a compass: North: Expand by adding higher priced offerings. South: Expand by offering a lower priced, entry-level offering. East: Expand your territory geographically. West: Expand your territory through exploration. Adding higher priced products or services In […]
It’s important to understand the difference between sales and marketing and it’s even more important to understand that you need to be doing both marketing and selling at the same time. That may seem like a “no-brainer,” but in a small business it’s often the same person or people who are responsible for both sales […]
Have you ever watched the cable program Bering Sea Gold? Gold prospectors don wetsuits and dive gear to search for gold on the bottom of the ocean off Nome, Alaska. They turn over hundreds of rocks and suck up thousands of cubic yards of material into their dredges before they find a valuable gold streak. It’s […]
“I like to bang my head against the wall because it feels so good when I stop!” A friend’s mom used to say that (along with a lot of other colorful adages) and I used to think that it was just a warning against doing things that frustrate you, but now I think the way […]
Twitter seemed like it was on its way to soon becoming the next Yahoo! It looked it might end up as a social media “also ran.” But recent positive and surprising financial results and acquisition interest from Mark Cuban have changed the atmosphere, so it’s time to review your commitment to your presence on Twitter […]