Category: THE Small Business Expert Blog

How personality, motivation, company culture can fuel your small business success

It’s in style now to talk about company culture. Honestly, the general topic has long been discussed, but in previous days it was referred to as the “work environment.” I do think that the term “company culture” captures the bigger picture and gives us a handle to grab on to as we discuss and try […]

Read Full Article

How to stay on top of marketing and sales news and tips

We complain a lot about information overload today, but when you make your living selling, you need all the high-quality marketing and sales news and tips you can get. Am I right? Fortunately, with easy access to the Internet via high-speed connections, we have a huge pipeline full of sales news and marketing advice. But, you […]

Read Full Article

How to Get Your Mission Statement Components Right the First Time

“If you aim at nothing, you will hit it every time.” – Zig Ziglar. This quote from Zig Ziglar captures why it is critical to craft a good mission statement for your business. Your mission statement components will, in no more than a few sentences, define the reason your business exists and provide the “target” […]

Read Full Article