Not long ago we discussed the incredible number of hours small business owners put in and the toll that it takes on their lives. Closely related to that issue is stress and Nov. 4 is “stress awareness day” so let’s investigate the subject a little more and look at small business stress. There are two […]
You might argue that we already have enough firms measuring the “health” of US small businesses and that sometimes the pictures they paint are at odds with one another. Most of them take snapshots on a monthly or quarterly basis. While these are useful and interesting, sometimes we make too much of their results. Frankly, […]
I bet that you could relate to me, in detail, the best stories that you’ve read or seen in movies over the years. But how well could you relate to me the details of the best college-level textbook that you’ve read? Great stories stick with us. They become embedded in our consciousness. This is the […]
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode […]
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried SEO and maybe even Adwords in your small business, but the […]