Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door. It’s […]
I don’t know whether I’m happy or sad. One of my favorite bakeries, Crumbs, is closing its doors. I’m sad because I enjoyed stopping by one of its stores near my Manhattan apartment to pick up cupcakes to give as a thank you gift or a special recognition for someone with whom I worked. But […]
We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and families going on vacation, the world of commerce becomes less predictable. To help you fight back, here are seven ideas to heat up your warm […]
It’s no secret that gas prices are on their way up significantly again. Upward pressures due to global demand and unrest in the Middle East always seem to trump increased domestic production. I’m certain the neither of us like it, but there’s nothing we can do about it, except incorporate strategies to reduce our consumption. […]
Most of us have heard the legendary question medieval theologians asked, “How many angels can dance on the head of a pin?” A modern day version of that might be, “How many people can you fit into your office who are willing to help you with funding, projects and brainstorming?” The answer would be thousands […]