Category: General

7 Tips to Help You Maximize Your ROI on Business Travel

Despite the sluggish economy, small businesses are picking up the pace of business travel. Business travel is a significant investment for small companies so therefore it is important to ensure you get a strong return on your investment. According to the Oxford Economics, USA study, every dollar spent on business travel in the U.S. results in incremental revenue of $12.50 on average. While that may not be achievable for all small businesses, it demonstrates that business travel when managed effectively can enhance your bottom line.

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Tips to Make the Most of a Media Opportunity

A television appearance. A radio interview. A magazine article or a mention in a popular blog. Every business owner understands the value of positive media coverage. There’s no better way to build your brand. Media coverage is significantly more credible than paid advertising because the content is developed by an unbiased, third-party source. That’s why companies spend a lot of time and effort trying to capture the media’s attention

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It’s Your Biz Goes Live!

As a business owner, I’m sure you understand the importance of marketing so I hope you’ll forgive me if I share some exciting news. This Sunday, August 8, 2010, at 10:00 a.m. CST, I am kicking-off a new small business television show on Fox 2 – KTVI-TV. The show is called “It’s Your Biz with Susan Solovic,”. It is a half hour program produced exclusively for small business owners, entrepreneurs and people who are still dreaming about being their own boss.

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