Category: General

Before You Quit Your Day Job to Be Your Own Boss — Read This!

“Take this job and shove it.” Is that something you dream about telling your boss? You aren’t alone. Millions of Americans — over half the workforce — are currently thinking about leaving their current job to start their own business. However, before you boldly tell your employer, “I’m outta here,” make sure you’re prepared to do it the right way. No matter how angry […]

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The Most Expensive Seats in a Restaurant Are the Empty Ones for Owners.

Empty seats are never good for a restaurant.  You don’t make money unless people are sitting in them ordering food and drinks and enjoying themselves. But imagine if you had empty seats because you allowed customers to walk out the door without being seated. Let me explain.  My husband and I went to a small neighborhood Mexican […]

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Location, Location, Location: Where to Set Up Shop for Your Small Biz

“Location, location, location,” it may be a tired old phrase, but it will always hold true for business when considering where to hang your shingle.  Not so much a concern for businesses that don’t rely on foot-traffic, but critical for those that do.  For instance, a business-to-business marketing firm doesn’t necessarily need prime real estate […]

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For Entrepreneurs Timing is Everything: Or I Was Married to a Bullet Train.

Over the past couple of decades, I’ve talked with hundreds of thousands of small business owners and entrepreneurs.  I can’t begin to tell you the number of times I’ve heard an entrepreneur share a story about a failed business venture that ends with, “I was ahead of my time.” Because entrepreneurs are visionaries, they sometimes […]

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Success Stories Create Emotional Attachment to Your Brand: Guest Blog

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results.  As a retention tool, success stories remind customers of what you did for them. Brand your company as […]

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