If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]
I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]
Need something to “prime the pump” and get you started thinking about new markets to develop, new customers that might be interested in your product or service, or new ways to adapt or market your product or service? Maybe you need a good belt! No, I’m not talking about taking a swig of your favorite […]
Shopper: Alexa, put Hostess cupcakes on my shopping list. Alexa: Done. And do you know that Hostess cupcakes are on sale at Joe’s Supermarket this week? That’s an imaginary conversation, but similar to one that might soon be heard in millions of households. As voice recognition hardware and software – like Echo, Alexa, Siri, Google […]
One of the reasons I wrote my book, The One Percent Edge, was to give you the insight and inspiration you need to create sustainable success and remain relevant in today’s changing market. I understand how hard many business owners and leaders work with very little to show for it at the end of the […]