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It’s Your Biz™

Does your small business fit one of my stereotypes?

I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to do with ownership, the kind of business, the management style, the community, and probably several more factors I haven’t even […]

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3 ways to improve business relationships over the holidays that will last for years

A) In a relationship. B) It’s complicated. How would your customers describe their relationship status with your business using those familiar Facebook terms? One of the cardinal principles or goals for businesses today, in both retail and B2B organizations, is to establish relationships between themselves and their customers (and employees, I might add). And, just […]

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Will Alexa be your next employee of the month?

Did you hear the news about Amazon’s Alexa? The company is targeting businesses to adopt the popular voice-activated assistant. Frankly, I’m shocked that it’s taken this long – but I’m not surprised that Amazon was the first to come forward in this market. We have been discussing the business adoption of voice assistants like Alexa, […]

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6 key areas for improvement if you want to be the industry leader

Are you a sprinter or a marathoner? It’s one of the most important questions you can ask yourself, because becoming a local or industry leader – and maintaining that position – is like running a marathon. via GIPHY You may sometimes feel that you’re on a treadmill and not making any progress, but that’s simply […]

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3 lesser-known online advertising platforms worth trying

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost Small business owners can use the inspiration of that famous Frost quote and apply it to their approach to business in a variety of ways and I’m sure that […]

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It’s October and time to check your EQ!

October is Emotional Intelligence Awareness Month, which may be news to you if you aren’t 100 percent sure what emotional intelligence is. However, emotional intelligence – or EQ – can be the key to leading your team to a more successful year if you use it correctly…and it is often especially helpful as we enter […]

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The genius of using benefits as a strategic tool for competitive advantage

By Susan Solovic, THE Small Business Expert If you’re a small business owner, staying ahead of recruiting and retaining top talent is one critical way to grow. Yet, when MetLife conducted its most recent Employee Benefit Trends Study (EBTS), it found that only 16 percent of small business owners are planning to change their benefits […]

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For cost and coverage control, take this online health care tool for a test drive

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. One of the things that has come to light in recent years is how little consumers really understand about health insurance. If you go buy a new car, before you leave […]

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How to make and use GIFs to increase Twitter engagement

Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog posts, and certain graphics, especially GIFs. GIFs (Graphics Interchange Format) are those animated mini-movie graphics that last just a second […]

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Discover this new free tool to maximize your cash

Cash is king. That’s one of the important lessons Jeff Bezos ­ the wizard of cash flow – has taught the business world over the last decade or so. But to maximize cash flow and other key performance indicators, you need to understand how all the moving parts of your company’s financial ecosystem are working […]

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