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3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

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Scaling success and failure: A conversation and infographic

How to scale up? When to scale up? Every ambitious business owner and entrepreneur asks these four-word questions. But coming up with the right answers isn’t nearly as easy or simple as asking the questions. First, you need to have a business that lends itself to scaling, and that’s a topic I’ve discussed in other […]

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The Global Cyber Attacks: A Critical Reminder for Small Businesses

NEWS…You can use The recent cyber attacks around the globe are alarming, but many small business owners and entrepreneurs don’t believe it could happen to their firms.  The facts: small businesses are particularly vulnerable, and surviving a cyber attack is difficult and expensive. According to the U.S. National Cyber Security Alliance, 60 percent of businesses […]

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Listen up: A ‘sound’ approach to increased productivity

Do you like taking your laptop down to your favorite coffee shop to work? Do you feel like you’re at your most productive in that environment? Well, I don’t know if you can recreate your favorite beverage at home or the office break room, but you can recreate that distinctive high-trafficked coffee shop sound. Coffee […]

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Revealed: The hidden value of a CRM system

If you own a small business that depends on family members or any number of key employees and want to sell your business someday, building your infrastructure around a good customer relationship management (CRM) system can pay huge dividends. Here’s the situation: Sometimes the customers or clients of a small business feel more loyalty to […]

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Three handy ‘bots’ you can use in your small business right now

“Set thermostat to 68 degrees.” My friend was talking to Siri via his Apple watch. It was one of those early spring days when the direction the temperature is going to go is anyone’s guess. It turned out to be a warm day and he was getting hot in his upstairs office. Instead of abandoning […]

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For micromarketing examples, look no further than The Village People

When I think of micromarketing examples, the first image that always comes to mind is The Village People. (I don’t get up out of my chair and start doing the movement to YMCA, but that probably wouldn’t be a bad way to get a little exercise while working at my computer.) To command good margins […]

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Email marketing secrets: Use your RSS feed for instant content

Wouldn’t it be great if you could get content into your email newsletter without lifting a finger? Wouldn’t it be even better if you could automatically create and send newsletters with fresh content without having to put the newsletter together yourself every time? If you have a website and publish blog content on a regular, […]

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An eclectic guide to the best productivity apps 2017

I’m taking a broad view of productivity as I run down what I believe are the best productivity apps you need to be running in 2017, and you’ll see what I mean by “taking a broad view” as I detail the first app on my list. I’m also going to touch on apps and services […]

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Personal branding and social media: The potent one-two punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]

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