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It’s Your Biz™

You’ll be surprised to see how under-30 women value workplace factors

I’m joking a little bit here, but do you think there’s a correlation between the increased popularity of yoga and the increased importance of workplace flexibility? A Fairygodboss online survey of 100 women showed that flexible hours/part-time employment is one of the most cherished job factors for women job seekers. But while workplace flexibility is […]

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The ABCs (and PDFs) of moving to a paperless office

  We’ve been talking about it for decades, but the idea of the paperless office still finds some resistance. However, with the dramatic increase of the use of mobile devices and virtual teams, eliminating as much paper pushing as possible is absolutely necessary to maintain a level of productivity that assures you are competitive in […]

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How to team up with ‘slash workers’ for small business success

The difficulty of hiring solid talent has been a complaint among small business owners for the last several years. I suspect the convergence of one economic development and one social development may be to blame in large part. The economic component is our emergence from The Great Recession. As the recession worsened, small business owners […]

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The power of Retro-New: Happy Days are here again!

Grab your boombox…or your Sony WalkMan! Cassettes are back! Have you heard the news? Many of today’s top recording artists are issuing their new tunes on the venerable cassette tape. Over the last decade, you probably heard how many  music aficionados have been buying up vinyl LPs, but right now the big thing is cassette […]

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How to tweak people for fun and profit

Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]

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Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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Discover how U.S. ‘belts’ can simplify, inspire your marketing, product development

Need something to “prime the pump” and get you started thinking about new markets to develop, new customers that might be interested in your product or service, or new ways to adapt or market your product or service? Maybe you need a good belt! No, I’m not talking about taking a swig of your favorite […]

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Is your small business ready for the voice assistant revolution?

Shopper: Alexa, put Hostess cupcakes on my shopping list. Alexa: Done. And do you know that Hostess cupcakes are on sale at Joe’s Supermarket this week? That’s an imaginary conversation, but similar to one that might soon be heard in millions of households. As voice recognition hardware and software – like Echo, Alexa, Siri, Google […]

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How to Increase Your Revenue by Not “Selling.”

One of the reasons I wrote my book, The One Percent Edge, was to give you the insight and inspiration you need to create sustainable success and remain relevant in today’s changing market. I understand how hard many business owners and leaders work with very little to show for it at the end of the […]

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