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Personal branding and social media: The potent one-two punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]

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Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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How to use the Small Business Administration business plan generator

We may not get a lot of help from Washington D.C. but the Small Business Administration business plan generator is one of the real exceptions to that general rule. The system breaks down into two basic components: Narratives that explain your business idea, and Spreadsheets that capture your financial projections. If you’re already in business […]

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A roadmap for taking your email marketing automation to the next level

Email marketing automation is one of the most developed areas of online marketing. There are apps, services, and pricing tailored to every level of online marketer. As a small business owner, one of the best things you can do to boost your bottom line is take your email marketing automation to the next level. And, […]

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Facebook’s dramatic organic reach reversal and what it means to you

It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to great guy. If you consider how Facebook stock took a tumble after its 2012 IPO – losing half of its […]

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4 Reasons Why This Will be the Year of the Woman Entrepreneur

I’ve been an entrepreneur for most of my life. In part, that could be because I’m the only child of a mother who started her first business in the late 1940s. Imagine what it must have been like for her. After the war, very few women even worked outside the home. Times have changed. During […]

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11 email marketing ideas you can use now

It’s a fact of human nature that when we are presented with the same thing over and over again, we become desensitized to it. If you’ve driven the same commute route for years, there are probably days when you get to work and you realize that you didn’t notice anything along the way. It can […]

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5 tips for effective communication in your small business

In business, if you fail to communicate, you fail. And the special difficulty in small business is that you’re required to be an effective communicator in a wide variety of settings to a diverse group of people. For these reasons, it’s always wise to be on the lookout for practical tips for effective communication. At […]

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For increased productivity, these chrome extensions are must-haves

Without a doubt, Google’s Chrome web browser is currently being used more than any other single browser. I have no idea how many hours are spent each day peering intently at Chrome windows, but I know that for more productivity, chrome extensions – if they line up to your web browsing and Internet usage habits […]

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A ‘convenient’ truth to use in your small business

What do these business ventures below have in common? Grubhub Blueapron Amazon Go Yelp WeFuel Mac & Mia Four of these are business models centered around home delivery: GrubHub, which delivers restaurant meals; Blueapron, which delivers meal ingredients and instructions to the home, WeFuel, which will fill your gas tank when it’s parked at home […]

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