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4 content strategies for micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing – you can get the margin you need. The difficulty is finding […]

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10 sure-winner blog post ideas

Question: What’s the best strategy when you have writer’s block and just can’t think of blog topics to write on or create a video about? Answer: Read an article like 10 sure-winner blog post ideas. And this hopefully clever introduction brings us to our first idea: Questions and Answers. The Q&A format, if you do […]

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Use these two Google apps to reclaim productive time

“Time is On My Side” was one of the Rolling Stones’ first mega-hits back in 1964. I wonder if anyone could have a hit song with that theme today; if there is one universal dilemma in modern life – and especially in business – it’s that we’re always trying to find enough time to get […]

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Best entrepreneur books for our time: A targeted guide

The quest for the ideal entrepreneur book never ends because all entrepreneurs are wired differently and they ply their trade in different circumstances. Your favorite might not be your partner’s favorite and the entrepreneur books you value today may not be the ones that you value tomorrow. Further, there’s never a shortage of good entrepreneur […]

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Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

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3 examples of niche marketing vs differentiation

The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be […]

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Which bottom-line booster is right for you: Upsale or Upscale?

The sales strategy of upselling is fundamental to business, and there are various ways it can be accomplished. When a customer is making a purchase, the sales rep can suggest additional items that would complement the core purchase. Another common approach is to find a more expensive item that better fits the customer’s requirements. Any […]

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The essentials: What is a content agency and do you need one?

Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]

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3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

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Scaling success and failure: A conversation and infographic

How to scale up? When to scale up? Every ambitious business owner and entrepreneur asks these four-word questions. But coming up with the right answers isn’t nearly as easy or simple as asking the questions. First, you need to have a business that lends itself to scaling, and that’s a topic I’ve discussed in other […]

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