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It’s Your Biz™

How to prepare your business for sale

One of Don Draper’s most memorable lines in “Mad Men” is, “The day you sign a client is the day you start losing him.” Smart business owners apply a similar thought to planning, founding, and managing their companies: The day you start your business is the day you start preparing to sell it. If you […]

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3-plus IFTTT ‘bots’ to increase your small business productivity

Tech leaders are telling is that just about everyone will be replaced by a bot or artificial intelligence soon, so let’s start leveraging this power ourselves before it’s too late. One of the most powerful (and free) automation services available to us is If This, Then That – IFTTT.com. Trying to get started can be […]

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How to overcome fear and enjoy the greatest success

Remember the scene in The Wizard of Oz that introduces The Cowardly Lion? The Tin Man and Scarecrow are terrified, and Dorothy is hiding behind a tree. When The Cowardly Lion takes off after Toto, it prompts Dorothy to jump out and give the lion a little bop on the nose. Instantly, The Cowardly Lion […]

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Creating a Company Culture: Advice of Organizational Expert Chester Elton

Your team is the foundation of building innovation into your business, so you need to be able to attract the best and the brightest, and more importantly retain them once they’re on board. That is of course easier said than done. The goal is to make sure that you have innovation built into your company’s […]

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FedEx Grant Contest Winner 2017: Sward and Plough

For the past five years FedEx has had thousands of small businesses enter its grant contest and this year being the largest number of entries with a total of 4,600 and over 1.5 million voters.  FedEx awarded the largest amount of money ever before with over $100,000 in funding and $20,500 in grant and business […]

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4 content strategies for micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing – you can get the margin you need. The difficulty is finding […]

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10 sure-winner blog post ideas

Question: What’s the best strategy when you have writer’s block and just can’t think of blog topics to write on or create a video about? Answer: Read an article like 10 sure-winner blog post ideas. And this hopefully clever introduction brings us to our first idea: Questions and Answers. The Q&A format, if you do […]

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184 entrepreneur hashtags you should know, use, follow

I spent some time searching far and wide for as many entrepreneur hashtags as I could find. I then headed over to Hashtagify to find the relative popularity of each entrepreneur hashtag. While it is good to carve out a niche in the social media with one or two hashtags so you can establish authority, […]

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Use these two Google apps to reclaim productive time

“Time is On My Side” was one of the Rolling Stones’ first mega-hits back in 1964. I wonder if anyone could have a hit song with that theme today; if there is one universal dilemma in modern life – and especially in business – it’s that we’re always trying to find enough time to get […]

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5 things small business marketers can learn from the Google Doodle

How great would it be if something you did in your business every day of the year often created a trending hashtag? After all, trending hashtags tend to spring from unusual, extraordinary, or rare events. However, I was just checking the trends and saw that #googledoodle was among the top trending hashtags this afternoon. The […]

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