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20 quotes to encourage the new entrepreneur

“Imagination rules the world.” – Napoleon Bonaparte Someone tweeted that quote the other day and I immediately copied it so I could come back to it, share it, and ponder it a bit. I think it makes a great new entrepreneur quote because when you’re starting out on a venture – or hoping to – […]

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Wanted: Women with great business ideas

The Small Business Administration’s 2017 InnovateHER competition is underway with entries being accepted through May 12, 2017. There’s $70,000 in prize money on the line along with other awards and the competition culminates with national winners being named on July 27, 2017. The hard work starts earlier, however. Winners from regional InnovateHER events can go […]

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Easy loyalty hacks to wow your customers

Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to […]

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Taking the Pain Out of Invoicing for Your Small Business

It’s exciting to strike out on your own — to be your own boss. You’re passionate about the product or service you offer and you delight in bringing on new business. However, there is more to building a business than making sales. It’s the backroom administration detail that often drives entrepreneurs crazy. Last year, I […]

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2016 holiday spending and what it means for your small business

If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]

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14 top small biz influencers share their single most important word of advice

Every new year brings new business initiatives. I thought it would be good to ask 14 small business influencers for what they considered to be their single most important word of advice for anyone considering a new business launch in 2017. Read what they have to say. You’ll see that a range of critical issues […]

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What are you reading? Business books to boost your success.

Today, January 23, is National Reading Day which was launched to encourage young children to read more. However, I think it’s a good time to give all of you a little nudge too. Today’s business environment is changing so rapidly that it’s nearly impossible to keep up, particularly if you aren’t exposing yourself to new […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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