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It’s Your Biz™

Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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Discover how U.S. ‘belts’ can simplify, inspire your marketing, product development

Need something to “prime the pump” and get you started thinking about new markets to develop, new customers that might be interested in your product or service, or new ways to adapt or market your product or service? Maybe you need a good belt! No, I’m not talking about taking a swig of your favorite […]

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How to Increase Your Revenue by Not “Selling.”

One of the reasons I wrote my book, The One Percent Edge, was to give you the insight and inspiration you need to create sustainable success and remain relevant in today’s changing market. I understand how hard many business owners and leaders work with very little to show for it at the end of the […]

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Big banks approving more small business loans

While alternative lenders – like the web-based peer-to-peer enterprises – have been getting a lot of attention in the media, it’s the large banks that are really making small business lending “news” right now. Big bank loan approval rates to small businesses hit an all-time high in the June 2017 Biz2credit Small Business Lending Index. […]

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Use your NPS to guide your business

Are you a “big picture” person? I think it’s good to always have a feeling for the big picture. It takes a vision of the big picture to make the big decisions in your business. You need to have your eyes on the horizon – people who are constantly staring at their feet end up […]

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Try this ‘secret’ strategy to build your email list

Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups […]

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How to prepare your business for sale

One of Don Draper’s most memorable lines in “Mad Men” is, “The day you sign a client is the day you start losing him.” Smart business owners apply a similar thought to planning, founding, and managing their companies: The day you start your business is the day you start preparing to sell it. If you […]

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3-plus IFTTT ‘bots’ to increase your small business productivity

Tech leaders are telling is that just about everyone will be replaced by a bot or artificial intelligence soon, so let’s start leveraging this power ourselves before it’s too late. One of the most powerful (and free) automation services available to us is If This, Then That – IFTTT.com. Trying to get started can be […]

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How to overcome fear and enjoy the greatest success

Remember the scene in The Wizard of Oz that introduces The Cowardly Lion? The Tin Man and Scarecrow are terrified, and Dorothy is hiding behind a tree. When The Cowardly Lion takes off after Toto, it prompts Dorothy to jump out and give the lion a little bop on the nose. Instantly, The Cowardly Lion […]

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