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It’s Your Biz™

A simple strategy to make more progress this year than ever before

Want to blast into the new year or the next season at your company with a real bang? Consider having an “If only…” brainstorming session with as many members of your team as is practical. Here’s what you do: Announce a week or so in advance you’re going to have an “If only…” session. Tell […]

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Here we go again: Facebook edges businesses out of news feed

Sometimes I think Mark Zuckerberg sees the people and businesses who inhabit his world – aka Facebook – like dolls at a 4-year-old’s tea party. He sits us where he likes. He makes us interact with each other however the mood strikes him on any given day. Currently, Zuckerberg is in the mood to decrease […]

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The lesson of the 1-legged seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds […]

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A lesson from Pringles: How to promote your brand more creatively

It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of […]

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Join me for magical mystery tour of website analytics and SEO!

Do you like a good mystery? If you do, come with me on a little journey. I won’t take much of your time and along the way we might solve an online mystery you’ve experienced. I was reviewing a list of websites that had referred visitors to my site and I found that a few […]

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52 free self-paced business courses to fuel your success

“Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself, you’ll make a fortune.” – Jim Rohn I close my newsletter each week with a quote that I hope you’ll find inspirational. I featured this […]

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Does your small business fit one of my stereotypes?

I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to do with ownership, the kind of business, the management style, the community, and probably several more factors I haven’t even […]

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3 ways to improve business relationships over the holidays that will last for years

A) In a relationship. B) It’s complicated. How would your customers describe their relationship status with your business using those familiar Facebook terms? One of the cardinal principles or goals for businesses today, in both retail and B2B organizations, is to establish relationships between themselves and their customers (and employees, I might add). And, just […]

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Will Alexa be your next employee of the month?

Did you hear the news about Amazon’s Alexa? The company is targeting businesses to adopt the popular voice-activated assistant. Frankly, I’m shocked that it’s taken this long – but I’m not surprised that Amazon was the first to come forward in this market. We have been discussing the business adoption of voice assistants like Alexa, […]

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6 key areas for improvement if you want to be the industry leader

Are you a sprinter or a marathoner? It’s one of the most important questions you can ask yourself, because becoming a local or industry leader – and maintaining that position – is like running a marathon. via GIPHY You may sometimes feel that you’re on a treadmill and not making any progress, but that’s simply […]

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