Category: It’s Your Biz™

Wooing a big business? Don’t make this common pricing mistake

If your B2B small business finds itself on a nice growth curve, you will eventually run up against a very common problem: How to sell successfully to very large companies. There are some structural and cultural barriers that often prevent small businesses from gaining big businesses as customers and clients. For one, small businesses are […]

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Millennials and the future value of your business: You snooze, you lose!

There’s a great big elephant in the room and it’s not being discussed in the detail and depth that it deserves. I’m talking about the impact the Millennial generation is having and will continue to have over the next several decades. Here’s the starting point for discussion: Millennials are the biggest demographic to ever hit […]

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The Secret Formula for Creating a Winning Company Culture: Attractive Employee Benefits

How long have you been in the workforce? If you’ve been out there for a while, you’ve witnessed changes in management philosophy and style. I think the most important of these has been the drive to set a positive and engaging company culture to shape employee behavior and create company loyalty. Old-style management would try […]

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