Category: It’s Your Biz™

Is Your Business ‘Moving’ or ‘Pivoting’ to Meet Customer Needs?

Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted “What can brown do for you?” as a slogan and center of its marketing campaigns, the company hit a homerun. […]

Read Full Article

Is the Survival of Your Small Business Killing You? How To Tell and What To Do

Hey small business owner: Would you like to know an easy way to tell if you’re at a higher risk for depression, alcoholism, type-2 diabetes, heart attack, stroke and just about every other modern health and wellness nightmare? You can find out by answering one question: Do you work more than 55 hours a week […]

Read Full Article