I probably don’t have to convince you that small business marketing is extremely important, so then the question becomes “Should I handle my small business marketing in-house or should I outsource it? For most small businesses the answer to that question is that you need to do both. There are certain aspects of your marketing campaigns […]
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers to products in the systems that buyers find most convenient. It’s a very creative area in retail and one where […]
Cats typically value boxes over the content that comes inside the boxes and we’ve all see the posts on Facebook that prove this fact. As a small business owner, if you ship anything, you might want to adopt some of that “cat attitude.” I say this because I recently heard some interesting comments about the […]
A friend who’s an avid fly fisherman occasionally posts videos of his exploits on YouTube. He’ll never forget two things about his little hobby: The time a fellow fisherman recognized him out on the stream because he had seen his videos (it happened just once), and When Google deposited $100 to his bank account that […]
Did you know that September 14 was National Boss/Employee Exchange Day? Did you do it? Did you trade places with any of your employees for a day so you could each experience the challenges the other faces? It may be one of the more impractical work-related days on the special day calendar and that could […]