We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business. Here I want to move away from the standard picture posting and talk a little about video and give you a quick update about the social medium. Video is […]
While the national media focus mainly on the bigger stories surrounding the tragic events in Ferguson, Missouri, I’m certain that small business owners understand the heavy toll being exacted on local commerce. The news crew from St. Louis’ KSDK talked to the manager and some employees at Feel Beauty Supply store in Ferguson and heard […]
The number of businesses started by women in recent years has really been one of the bright spots in the economic news. Between 1997 and 2014, women-owned business rose by 68 percent – twice the growth rate posted by men. And here’s the kicker: this tremendous growth has happened without very much support from the […]
If you are looking for ways to expand your business, consider adding a mobile component. Obviously it has to fit with your business model, but here are three ideas to think about: pick up, delivery and on-location sales. * Pick-Up: If you provide a service at your business, such as hair styling or pet grooming, […]
A colleague was at Valhalla Golf Club in Louisville watching the final two rounds of the PGA Championship. One thing that impressed him was seeing how multiple generations of a family were watching the tournament together. He said he saw many families where the grandparents and grandchildren were golfers. However, despite his positive impression, overall […]