The adage, “Don’t put all your eggs in one basket,” holds true on every day of the year except Easter. And for many small businesses, it’s advice that should be considered quite seriously—especially in this digital age when product life cycles and customer sensibilities change more quickly than the leaves in Vermont come October. Hollywood […]
In the Medieval times—the age, not the dinner theater—all they had to worry about were the bugs that lived on rats. Today we have to contend with super bugs that resist the most powerful antibiotics, along with bugs, viruses,Trojan Horses, malware and hackers that plague the virtual world. For a small business, combatting this phalanx […]
I know a couple who owned and operated a small motel in a rural corner of Northern California. There weren’t many lodging options in the area, but their facility was small and it didn’t create a very good cash flow. Every so often they would try to find ways to increase revenue. The husband would […]
“They say that breaking up is hard to do.” – Neil Sedaka. The end of any relationship is painful, especially when it comes as a surprise. When it’s an employer-employee relationship, not only is it painful, it can cause a variety of logistical problems that make it even worse. I recently discussed ways small business […]
Is anyone shocked to discover that consumers opt to do business with the seller offering the lower net price when they are shopping for a particular item? If that was the only thing a recent Ohio State survey found, it wouldn’t be news. But this particular research was looking at the impact of sales tax […]