A successful marketing plan is built on consistent messages. But when you’re building your business it’s tempting to want to try to be all things to all people. Thus, your marketing messages end up being all over the map. The result: It confuses your customers. (Gets confusing for you too.) Before you start to market […]
We’re in the height of the summer vacation season, however many workers won’t be taking a holiday this year. Americans take less vacation time than any other industrialized nation. In fact, according to several national research studies, as many as 66 percent of us keep working when we could be kicking back somewhere, leaving unused […]
Do you sell products on your website? Online retail sales are exploding. According to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, . retail e-commerce sales. Q1 2013 grew 13 percent. That’s the 14th consecutive quarter of positive growth and the 10th consecutive quarter of double-digit growth. How is you doing? Are […]
Small businesses appear to be more optimist about their financial position, but they still aren’t ready to hire, according to a new report. Capital One’s Spark Small Business Barometer for the second quarter found that 45 percent of small businesses across the country are reporting that they believe their financial position will be better in […]
The number of employment discrimination cases has risen during 2013, but that trend may soon change. Recent Supreme Court rulings will make it more difficult for employees seeking damages against their employer to prevail. One ruling narrows the definition of what constitutes a supervisor in racial and sexual harassment cases, while the other adopts a […]