Fifteen seems to be a magic number this week. We have 15 SEO tips and tricks, the 15 least profitable industries and the impact of a $15 per hour minimum wage in San Francisco. Need more than 15? How about 53 great ideas for blog posts? Leadership, management and productivity Are you talking to your […]
Word-of-mouth advertising remains the most influential and trustworthy method of advertising, according to a Nielsen report, which found that 68 percent of people surveyed trust online consumer opinions. Real-life testimonials soften a business’s exterior, allowing for higher emotional intensity. The Keller Fay Group found that emotionally connected brands get three times more business than those […]
So you want to go into business with someone. Good for you. Maybe your potential partner is a family member, long-time friend, investor or business associate. Whatever the relationship, the start of a partnership is much like the beginning of a romantic relationship. The parties are euphoric and it may seem as though nothing could […]
I was reviewing the website of a small business recently and when I entered its URL into Google, here’s what Google offered as a description of the site: “A description for this result is not available because of this site’s robots.txt – learn more.” Try it for your site. In the Google search box enter: […]