Tag: convenience

A ‘convenient’ truth to use in your small business

What do these business ventures below have in common? Grubhub Blueapron Amazon Go Yelp WeFuel Mac & Mia Four of these are business models centered around home delivery: GrubHub, which delivers restaurant meals; Blueapron, which delivers meal ingredients and instructions to the home, WeFuel, which will fill your gas tank when it’s parked at home […]

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Is Your Business ‘Moving’ or ‘Pivoting’ to Meet Customer Needs?

Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted “What can brown do for you?” as a slogan and center of its marketing campaigns, the company hit a homerun. […]

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