By John Tschohl Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it….digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have 3x the annual value (compared to the average customer).That’s a huge revenue […]
You engineered a great idea, created a business plan, developed a product, and started a successful company. Now what? While you already have a target customer base in mind, you also likely want to explore ways to expand your audience, increase sales and set yourself up as a leader in your industry. How do you […]
Engage. Persuade. These are two things we are always trying to do with the people around us. And in business, when our livelihoods depend on engaging and persuading, the stakes are especially high. That’s why I wanted to share with you the results a recent A/B test as it was reported on the Behave website. […]
By Shep Hyken What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Great definition, but […]
The importance of how you engage people is highlighted in this week’s collection of curated content from around the Internet; we should probably credit Dale Carnegie with these fundamental principles that extend even into the virtual world today. Leadership, management, and productivity In this interview I explain why you need to develop a mission statement […]