By Lindsay Dicks In the third article in our series about online marketing myths, we’re going to tackle the myths many people still believe about their websites! Not only are many of these pervasive ideas outdated, they can hurt your web presence! 1) Regular redesigns are imperative. Actually, regularly overhauling your website can hurt you. […]
There’s a good chance that by the time you get to about here in this sentence, you’ll have lost interest in what I’m saying. Was I right? Well, for those of you who are still with me, the lesson here is that we all have shortened attention spans today and this is especially evident when immersed […]
By Helen Stark Knowing is half the battle. What’s the other half? I’m pretty sure it’s analyzing what you know and taking the actual steps to win the battle. For businesses it’s competitor analysis that provides you with the necessary info. A recent study of 467 marketers revealed that only 40 percent of the respondents […]
The old adage that “knowledge is power” is more important to online marketing that almost any other endeavor – especially when you’re trying to catch up to and overtake your competitors. To get the ball rolling on this accumulation of knowledge, let’s start with a simple exercise to see exactly where you stand: Do one […]
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and […]